If you’re in the market for a social media management tool that doesn’t give you a headache, let me introduce Sprout Social. I’ve used Sprout Social for over two years and it’s been a game-changer for me and my clients. Why? Let’s dive right into some tips and tricks that can save you massive amounts of time and improve the performance of your social media content.
Customize/Duplicate Posts to Each Platform
Instead of having to manually schedule and copy + paste similar content into each individual social platform, you’re able to simply hit the “Duplicate” icon once you’ve scheduled the post on one platform so you can tweak the post with the necessary tags, hashtags and any other necessary optimization per platform, and schedule with greater efficiency. HUGE time saver.
Schedule from Your Browser
While browsing pages on the Internet from a desktop device, you can easily schedule new posts into Sprout Social using one of their browser extensions (Google Chrome or Firefox). This allows you to share exciting content that you come across at any time, on any website, without having to pull up the Sprout website and login to schedule each time.
Monitor and Respond to Comments with Smart Inbox
How much time do you spend jumping from platform to platform trying to monitor comments and mentions? This might be one of my favorite tools within Sprout Social – the Smart Inbox. Discover your recent mentions, comments and direct messages within Sprout Social’s Smart Inbox – and reply to them in one place, instead of running the risk at getting distracted within the individual social platforms’ apps. Toggle by platform or view all platform messages at once. Are you getting excited yet!?
Download Custom Metrics Reports
This is where I really geek out! Within Sprout Social, you can download full metrics reports with ease at the end of the month (or day or week!) – simply choose which types of metrics you’re hoping for: individual profile health and growth, paid ad campaign performance, comparison of your profile’s performance against competition, engagement reports and so much more. Sprout Social then compiles these metrics into easy-to-understand, beautiful PDF reports for safekeeping.
It’s not only important to understand what people are saying about your organization, but what are they saying about a topic in general or a competing organization? By using Advanced Listening, you can create different topics to research and better understand what’s the volume of conversation, the overall sentiment, look at individual posts, total engagements, and impressions.
Assign Tasks for Completion
Don’t have time to manage all your messages and comments? If you have another staff member or consultant on your marketing team, you can “pin” messages for attention and assign tasks to other members of your team. This ensures you never miss a beat and can get back to the things that keep your business up and running. Delegating made easy!
Set Posts for Approval
Similar to assigning tasks, you can assign posts for approval. This allows you to hire a social media marketer or designate a staff member who will create content and schedule posts for publishing, then simply have them request your approval on each post and the posts won’t be published until you give your approval.
If you feel like you’re swimming in deadlines and have so many great pieces of content to share to social but not a clue on how to conserve time so you can get back to completing the other important tasks on your to-do list, we encourage you to take a peek at Sprout Social to see how this tool could best serve your organization. Get back to doing the things you love and let Sprout take care of the nitty gritty!