about

An entrepreneur, producer, conscious consumer, and adventure-seeker dedicated to supporting purpose-driven businesses.

Hi, I'M DANA!

Born-and-raised in sunny Sarasota, Florida, I've always had the passion for giving back. After college, I spent a few years working for a local nonprofit, Take Stock in Children.

In 2012, I moved to NYC to learn from the best of the best. I worked with Sports Illustrated, The Honest Company, Delta Airlines, the USO and many more on their social media strategies.

I wanted to apply everything I'd learned in social media to those sharing the MOST impactful and positive stories with the world.

In 2017, I started Positive Equation, a social media consultancy where I focus on helping organizations with a purpose-driven mission to amplify their stories through their social and digital channels. 

I'm so excited to share my insights with you to help transform not only your organization's social strategy but arm YOU with the information to succeed.

LOOKING FOR A KEYNOTE SPEAKER,
PANELIST OR WEBINAR GUEST TO GET REAL ABOUT HOW SOCIAL MEDIA CAN TRULY GENERATE IMPACT?
email: dana@positiveequation.com  

but now i know...

Cake cheesecake chocolate bar lemon drops. Liquorice toffee pie caramels. Wafer sweet sweet roll cheesecake icing marzipan caramels candy jelly beans. Sweet roll icing pastry gummies muffin. Bonbon chocolate bar cake bonbon lollipop biscuit sweet. Jujubes jelly-o chocolate cake cotton candy oat cake lollipop. 






Cake cheesecake chocolate bar lemon drops. Liquorice toffee pie caramels. Wafer sweet sweet roll cheesecake icing marzipan caramels candy jelly beans. Sweet roll icing pastry gummies muffin. Bonbon chocolate bar cake bonbon lollipop biscuit sweet. Jujubes jelly-o chocolate cake cotton candy oat cake lollipop.  

Bonbon chocolate bar cake bonbon lollipop biscuit sweet. Jujubes jelly-o chocolate cake cotton candy oat cake lollipop. Cake cheesecake chocolate bar lemon drops. Liquorice toffee pie caramels. Wafer sweet sweet roll cheesecake icing marzipan caramels candy jelly beans. Sweet roll icing pastry gummies muffin. Bonbon chocolate bar cake bonbon lollipop biscuit sweet. Jujubes jelly-o chocolate cake cotton candy oat cake lollipop.  Bonbon chocolate bar cake bonbon lollipop biscuit sweet. Jujubes jelly-o chocolate cake cotton candy oat cake.

It's not always easy to prioritize your health and wellness - especially in a busy world!

ready to dive in, girl? here's how i can help you!

Cake cheesecake chocolate bar lemon drops. Liquorice toffee pie caramels. Wafer sweet sweet roll cheesecake icing marzipan caramels candy jelly beans. Sweet roll icing pastry gummies muffin. Bonbon chocolate bar cake bonbon lollipop biscuit sweet. Jujubes jelly-o chocolate cake cotton candy oat cake lollipop. 

Cake cheesecake chocolate bar lemon drops. Liquorice toffee pie caramels. Wafer sweet sweet roll cheesecake icing marzipan caramels candy jelly beans. Sweet roll icing pastry gummies muffin. Bonbon chocolate bar cake bonbon lollipop biscuit sweet. Jujubes jelly-o chocolate cake cotton candy oat cake lollipop.  






Bonbon chocolate bar cake bonbon lollipop biscuit sweet. Jujubes jelly-o chocolate cake cotton candy oat cake lollipop. Cake cheesecake chocolate bar lemon drops. Liquorice toffee pie caramels. Wafer sweet sweet roll cheesecake icing marzipan caramels candy jelly beans. Sweet roll icing pastry gummies muffin. Bonbon chocolate bar cake bonbon lollipop biscuit sweet. Jujubes jelly-o chocolate cake cotton candy oat cake lollipop.  Bonbon chocolate bar cake bonbon lollipop biscuit sweet. Jujubes jelly-o chocolate cake cotton candy oat cake.

Health and wellness aren't about restrictions or rules - wellness is about freedom, peace of mind, and joy.

next

Cake soufflé apple pie tiramisu marshmallow bonbon cheesecake tart. Marzipan icing wafer candy candy canes halvah cookie candy canes. 

attitude is everything.

01.

next

Cake soufflé apple pie tiramisu marshmallow bonbon cheesecake tart. Marzipan icing wafer candy candy canes halvah cookie candy canes. 

food is fuel.

02.

next

Cake soufflé apple pie tiramisu marshmallow bonbon cheesecake tart. Marzipan icing wafer candy candy canes halvah cookie candy canes. 

fitness can be fun.

03.

AMAZON SHOPPER

FOODIE

ADVENTURE SEEKER

BINGEING THE LATEST NETFLIX

wearing yoga pants

PEPPERONI PIZZA

INSTA-OBSESSED

most used emoji

coffee

tea

cats

dogs

winter

summer

Behind the Scenes

a peek at who i am

"Dana and the Positive Equation team were thoughtful, dedicated and showed a clear expertise in the ever-changing landscape of digital media."

"Their strategic approach to executing the Movember Foundation campaign on social media was a huge benefit to our team and they helped us reach our fundraising and awareness goals.”

- katelynn, Movember

— AJ, game on nation

Her attention to detail and creativity throughout the process made things easy and gave us a clear social strategy for lasting impact.”

Dana is a rockstar. She provided the resources, expertise and care that we needed in reviewing our social data + analytics."

— THAN, UNSEEN

"As a growing organization, we needed the strategy, industry knowhow, and expertise that Dana provided. We've seen incredible growth since we began with Positive Equation and our numbers have exceeded expectations."

"Working with Positive Equation was one of the best outreach investments we've made to-date.

client REVIEWS

don't just take my word for it!

This FREE guide provides the 5 steps to rock your own influencer campaign and see immediate follower growth!

A Grassroots
Influencer Campaign

5 Steps to Launch