about

An entrepreneur, social media strategist, conscious consumer, and adventure-seeker dedicated to supporting nonprofits and purpose-driven businesses.

Hi, I'M DANA!

Let's make an impact together.

I've had a career in the digital and social media space for 10 years. 

I started Positive Equation in 2017 with the mission to work with nonprofits and purpose-driven businesses on creating digital strategies, building content plans, and implementing fundraising tactics that create meaningful impact. 

I understand what it's like to have a social media budget of zero and a team of one. 

I've worked with Movember, Dress for Success, USTA, American Idol, Hashtag Lunchbag, The Gary Sinise Foundation, Unseen, and many more.

Regardless of the $$ you have or the size of your team, you can create a strategic digital plan that will significantly increase your fundraising efforts.

I believe with creative storytelling + the power of social media = you can see incredible social change. 

but now i know...

Cake cheesecake chocolate bar lemon drops. Liquorice toffee pie caramels. Wafer sweet sweet roll cheesecake icing marzipan caramels candy jelly beans. Sweet roll icing pastry gummies muffin. Bonbon chocolate bar cake bonbon lollipop biscuit sweet. Jujubes jelly-o chocolate cake cotton candy oat cake lollipop. 






Cake cheesecake chocolate bar lemon drops. Liquorice toffee pie caramels. Wafer sweet sweet roll cheesecake icing marzipan caramels candy jelly beans. Sweet roll icing pastry gummies muffin. Bonbon chocolate bar cake bonbon lollipop biscuit sweet. Jujubes jelly-o chocolate cake cotton candy oat cake lollipop.  

Bonbon chocolate bar cake bonbon lollipop biscuit sweet. Jujubes jelly-o chocolate cake cotton candy oat cake lollipop. Cake cheesecake chocolate bar lemon drops. Liquorice toffee pie caramels. Wafer sweet sweet roll cheesecake icing marzipan caramels candy jelly beans. Sweet roll icing pastry gummies muffin. Bonbon chocolate bar cake bonbon lollipop biscuit sweet. Jujubes jelly-o chocolate cake cotton candy oat cake lollipop.  Bonbon chocolate bar cake bonbon lollipop biscuit sweet. Jujubes jelly-o chocolate cake cotton candy oat cake.

It's not always easy to prioritize your health and wellness - especially in a busy world!

ready to dive in, girl? here's how i can help you!

Cake cheesecake chocolate bar lemon drops. Liquorice toffee pie caramels. Wafer sweet sweet roll cheesecake icing marzipan caramels candy jelly beans. Sweet roll icing pastry gummies muffin. Bonbon chocolate bar cake bonbon lollipop biscuit sweet. Jujubes jelly-o chocolate cake cotton candy oat cake lollipop. 

Cake cheesecake chocolate bar lemon drops. Liquorice toffee pie caramels. Wafer sweet sweet roll cheesecake icing marzipan caramels candy jelly beans. Sweet roll icing pastry gummies muffin. Bonbon chocolate bar cake bonbon lollipop biscuit sweet. Jujubes jelly-o chocolate cake cotton candy oat cake lollipop.  






Bonbon chocolate bar cake bonbon lollipop biscuit sweet. Jujubes jelly-o chocolate cake cotton candy oat cake lollipop. Cake cheesecake chocolate bar lemon drops. Liquorice toffee pie caramels. Wafer sweet sweet roll cheesecake icing marzipan caramels candy jelly beans. Sweet roll icing pastry gummies muffin. Bonbon chocolate bar cake bonbon lollipop biscuit sweet. Jujubes jelly-o chocolate cake cotton candy oat cake lollipop.  Bonbon chocolate bar cake bonbon lollipop biscuit sweet. Jujubes jelly-o chocolate cake cotton candy oat cake.

Health and wellness aren't about restrictions or rules - wellness is about freedom, peace of mind, and joy.

next

Cake soufflé apple pie tiramisu marshmallow bonbon cheesecake tart. Marzipan icing wafer candy candy canes halvah cookie candy canes. 

attitude is everything.

01.

next

Cake soufflé apple pie tiramisu marshmallow bonbon cheesecake tart. Marzipan icing wafer candy candy canes halvah cookie candy canes. 

food is fuel.

02.

next

Cake soufflé apple pie tiramisu marshmallow bonbon cheesecake tart. Marzipan icing wafer candy candy canes halvah cookie candy canes. 

fitness can be fun.

03.

Conscious Consumer

FOODIE

ADVENTURE SEEKER

BINGE THE LATEST
NETFLIX

wearing yoga pants

PEPPERONI PIZZA

INSTA-OBSESSED

most used emoji

coffee

tea

cats

dogs

winter

summer

Behind the Scenes

a peek at who i am

"Dana and the Positive Equation team were thoughtful, dedicated and showed a clear expertise in the ever-changing landscape of digital media."

"Their strategic approach to executing the Movember Foundation campaign on social media was a huge benefit to our team and they helped us reach our fundraising and awareness goals.”

- katelynn, Movember

— AJ, game on nation

Her attention to detail and creativity throughout the process made things easy and gave us a clear social strategy for lasting impact.”

Dana is a rockstar. She provided the resources, expertise and care that we needed in reviewing our social data + analytics."

— THAN, UNSEEN

"As a growing organization, we needed the strategy, industry knowhow, and expertise that Dana provided. We've seen incredible growth since we began with Positive Equation and our numbers have exceeded expectations."

"Working with Positive Equation was one of the best outreach investments we've made to-date.

client REVIEWS

don't just take my word for it!