Over the past couple of years, we’ve started to see a big transformation in how social media is utilized. With more people and brands online than ever before, the demand for our attention as consumers, donors, and brand advocates becomes harder and harder to attract and retain. With more people online, there’s also more data […]

Have you heard the saying, “You’re the average of the five people you spend the most time around?” I don’t know about you, but I want those people to be super successful, joyful, smart, and bada$$ businesswomen doing good in the world. I consider the same advice for myself when I’m looking for the latest […]

  I was fortunate to meet and work with Greta Vanhersecke while I worked at DKC. I was based in the NY office and Greta worked in the LA office. We were often on new business pitches together and always loved her drive! After I started Positive Equation, Greta would ask me a few questions […]

  You’re sitting there staring at a blank screen trying to figure out what in the world your social media content strategy is. I hear you! It can be super frustrating. But, what if you knew what your social media content calendar would look like a month in advance? I follow 5 steps when creating […]