Jump off the donor roller coaster and into the donor goldmine, by leveraging high quality AND low-cost social media advertising skills anyone can implement! 

A training + membership for nonprofits to take control
and scale their online donor growth.


scroll on if you're ready to scale


Feel a surge of confidence as you learn how to setup your Facebook Ads Manager account to run targeted online campaigns to generate consistent NEW individual donors.

No expensive budgets. 👏
No experience needed. 👏

In this membership, you'll learn how to launch a successful social media ad campaigns with my proven Donor Attraction Method + have a community to support you in making it happen! #Accountability

You could send another mailer asking for donations and plan yet another event or...

Let's increase your online donations!

I'm IN!

"You are a great teacher and I love the way you break things down into bite-size pieces of information that we can take action on!

This is a great program for anyone who is wanting to DIY their Facebook and Instagram ads!"

— elisabetta colabianchi, kurandza

"Your program was so helpful!"

...in helping the nonprofit I work for create Facebook ads in an easy-to-understand format.

Taking Dana's class on Facebook ads helped me understand the process a lot easier and gave me more confidence to start a campaign soon for our organization!" 

— Tatianah green,
take stock in children

"Dana's been a great resource

"Put another highlight from your client's testimonial you are going to want to add the entire thing hear to really drive home how awesome people think your course or product is."


"This program was the best investment—ever!"

"And another one-liner highlight from your client's testimonial you are going to want to add the entire thing hear to really drive home how awesome people think your course or product is."

and another NAME GOES HERE

"This program has gotten me my dream clients!"

So...let me guess - you're curious and would love to see what's *actually* inside?

Digital Donors On-Demand

NO more boosting posts! With an online training, members ONLY Facebook Group, and live monthly experts sharing the latest tips, you'll have the support you need to learn how to launch social ads to attract new donors and raise awareness for your mission.

For a successful launch, there's a few things we need to take care of before jumping into creating your ad campaign.

- Goal Setting
- Website Review
- Optimize Your Online Donation Process
- Learn My Donor Attraction Method
- Talk Budget

Special Guests: Jon & Becky from We Are For Good

It's GO time! We'll make sure your Ads Manager account is setup properly to track all the donations coming in.

- iOS Updates
- Setup Your Facebook Pixel
- Create Audiences
- Ad Copy & Content Best Practices
- Launching Your Ads

Special Guest: Caroline Fothergill

Here's What You'll Learn

Pre-Campaign Prep

Campaign Creation

but first...

It's Launch time!

BONUS #1: Video is SO important when it comes to social media ads. charity: water co-founder, Vik Harrison shares a clip from her course, The Monthly Giving Guide on how to create a powerful video with a strong CTA. 

BONUS #2: Creating authentic partnerships is important for your message to reach new audiences. What if you launched an ad campaign in partnership with a corporate sponsor? Mallory Erickson joins us to share tips on attracting the RIGHT Power Partners™.  

Extra, Extra!

there's more!?

Once your ads are live, it's important to know if they're running efficiently. 

We'll discuss what metrics are important to track for each ad, where to find these metrics, and what they mean for your business goals.

Measuring Success

after launching your ads



Study at your own pace

Plan based on your learning style


Follow a proven roadmap

"I can't tell you how much this course has truly taught me. I knew basically nothing and now I feel like an expert."

- Ashley Cunningham, Barks of Love

Feel like learning Facebook Ads is too intimidating or daunting to even start?

You're in the right place.

Diana Rosayn

be like brit


Digital Donors On-Demand gave me the confidence I needed to be able to really dive into Facebook and Instagram ads.

I was completely overwhelmed by the various options and tabs and just even budgeting advertising for my organization. 

This course really did take me through step-by-step the things I needed to know and didn't need to know when I started to approach ads - everything from how to start out to how to evaluate.

"Think Katie's work is just for women? Think again. I'm a man (obviously), and my business tripled, too!"


Made six figures:


real results

Be able to setup a 4-part ad campaign to reach your goals

Have a community of nonprofits & experts to learn from

Always have the latest information on social ads - no more endless Google searches

Know you're a valuable member of your team creating a difference

By joining Digital Donors On-Demand,
you will...


"Not only did we learn a ton about Facebook ads, we completed the course 100% believing that we will be able to create and post the ads and that we’ll be successful in reaching the right donors."

leslie friedman, dream a world education

What people are saying...

"This program made me feel so empowered! As a development professional in an organization with a niche program and audience, I have been looking for strategic, low cost, high ROI methods for broadening our reach and bringing supporters to our mission. 

Dana provides you with the steps you can implement today, walks you through set-up to deployment and provided key insights along the way.

If you're feeling overwhelmed by deploying Facebook and Instagram ads in a strategic way or trying to determine how to broaden your audience, I highly recommend this program! 

Molly Gascoigne, ASCRS

Hey! I'm Dana

I believe positive stories of change can transform our world to be a better place.

That’s why I help heart-driven nonprofit professionals aka YOU cultivate a passionate audience of donors, partners, and advocates through digital marketing strategies.

I've spent a decade working in digital marketing and 6+ years running social media ads for large corporate enterprises and small nonprofits.

let's make facebook do the hard work for you. ready to get started?

your coach & cheerleader

I'm really busy right now, what if I don't have time to complete the course?

Completely understand this one and no worries! This course is ALL go-at-your-own-pace. Jump around lessons, re-watch, and rewind as much as you want!

Frequently Asked Questions

How long do I have access to the course content?

This is a lifetime program! I'm always tweaking things and will be adding new content.

I don't know if we have enough budget for social ads...

Facebook and Instagram ads start at $1/day, so you can always start small, BUT you'll see a greater impact with the suggested amounts I provide.

I've tried social media ads before and they haven't worked.

I'm only here to help you succeed. I'm teaching you an ad series that I've ran myself for my own business. Note: Ads need tweaking and testing! 

I want private 1:1 help, is that possible?

Yes! This is totally optional, but you can request to book a video review OR 60-minute call with an ads expert on our team to review your ads campaign. 

What's the deal with the Facebook Group?

It's a great place to share copy and media for feedback before launching your ads. Dana and other experts will pop in live once a month to teach new updates as well!

After 14 days, if you don't find this to be an effective method we're happy to offer a refund.

We know every dollar is SO important to your organization.

We want you to be 100% satisfied and confident in your purchase but we also need you to give your best effort to watch the lessons and apply the trainings inside your organization. You have annual access to the membership with live monthly Q&A calls and a private Facebook Group to troubleshoot any issues you might be having.

money back 



Want to learn some more tips for improving your online presence? Follow along on social!