Breakthrough the noise on social media to reach your goal - increase donations, sell out your event or raise brand awareness using Facebook & Instagram Ads
scroll on if you're into it.
Turn on that OOTO message and watch donations fly in while you’re on vacation.
No expensive budgets. 👏
No experience needed. 👏
In my online course, you'll learn how to launch a successful social media ad campaign with my proven Donor Attraction Method.
You could send another mailer asking for donations and plan yet another event or...
Let's increase your online donations!
"You are a great teacher and I love the way you break things down into bite-size pieces of information that we can take action on!
This is a great program for anyone who is wanting to DIY their Facebook and Instagram ads!"
...in helping the nonprofit I work for create Facebook ads in an easy-to-understand format.
Taking Dana's class on Facebook ads helped me understand the process a lot easier and gave me more confidence to start a campaign soon for our organization!"
"Put another highlight from your client's testimonial you are going to want to add the entire thing hear to really drive home how awesome people think your course or product is."
"And another one-liner highlight from your client's testimonial you are going to want to add the entire thing hear to really drive home how awesome people think your course or product is."
NO more boosting posts! With an online course and live monthly group calls at your fingertips, you'll have the support you need to learn how to launch Facebook and Instagram ads to attract new donors and raise awareness for your mission.
For a successful launch, there's a few things we need to take care of before jumping into creating your ad campaign.
- Goal Setting
- Website Review
- Optimize Your Online Donation Process
- Learn My Donor Attraction Method
- Talk Budget
Special Guests: Jon & Becky from We Are For Good
It's GO time! We'll make sure your Ads Manager account is setup properly to track all the donations coming in.
- iOS Updates
- Setup Your Facebook Pixel
- Create Audiences
- Ad Copy & Content Best Practices
- Launching Your Ads
Special Guest: Caroline Fothergill
BONUS #1: Video is SO important when it comes to social media ads. charity: water co-founder, Vik Harrison shares a clip from her course, The Monthly Giving Guide on how to create a powerful video with a strong CTA.
BONUS #2: Creating authentic partnerships is important for your message to reach new audiences. What if you launched an ad campaign in partnership with a corporate sponsor? Mallory Erickson joins us to share tips on attracting the RIGHT Power Partners™.
Once your ads are live, it's important to know if they're running efficiently.
We'll discuss what metrics are important to track for each ad, where to find these metrics, and what they mean for your business goals.
LET'S BREAK it DOWN
"I can't tell you how much this course has truly taught me. I knew basically nothing and now I feel like an expert."
- Ashley Cunningham, Barks of Love
Feel like learning Facebook Ads is too intimidating or daunting to even start?
You're in the right place.
Digital Donors On-Demand gave me the confidence I needed to be able to really dive into Facebook and Instagram ads.
I was completely overwhelmed by the various options and tabs and just even budgeting advertising for my organization.
This course really did take me through step-by-step the things I needed to know and didn't need to know when I started to approach ads - everything from how to start out to how to evaluate.
"Think Katie's work is just for women? Think again. I'm a man (obviously), and my business tripled, too!"
"Not only did we learn a ton about Facebook ads, we completed the course 100% believing that we will be able to create and post the ads and that we’ll be successful in reaching the right donors."
"This program made me feel so empowered! As a development professional in an organization with a niche program and audience, I have been looking for strategic, low cost, high ROI methods for broadening our reach and bringing supporters to our mission.
Dana provides you with the steps you can implement today, walks you through set-up to deployment and provided key insights along the way.
If you're feeling overwhelmed by deploying Facebook and Instagram ads in a strategic way or trying to determine how to broaden your audience, I highly recommend this program!
Hey! I'm Dana
I believe positive stories of change can transform our world to be a better place.
That’s why I help heart-driven nonprofit professionals aka YOU cultivate a passionate audience of donors, partners, and advocates through digital marketing strategies.
I've spent a decade working in digital marketing and 6+ years running social media ads for large corporate enterprises and small nonprofits.
your coach & cheerleader
Completely understand this one and no worries! This course is ALL go-at-your-own-pace. Jump around lessons, re-watch, and rewind as much as you want!
Frequently Asked Questions
Forever and ever, amen. I'm always tweaking things and will be adding new content.
Facebook and Instagram ads start at $1/day, so you can always start small, BUT you'll see a greater impact with the suggested amounts I provide.
I'm only here to help you succeed. I'm teaching you an ad series that I've ran myself for my own business. Note: Ads need tweaking and testing!
Yes! This is totally optional, but you can request to book a video review OR 60-minute call with an ads expert on our team to review your ads campaign.
*Digital Donors On-Demand is a digital offering with immediate access to all lessons. There is a no refund policy.
It's totally optional, but it's a great place to share copy and media for feedback before launching your ads. I'll also pop in to answer questions, provide examples, and any ad updates.