Learn how to increase online donations, sell out your event & raise brand awareness of your cause using Facebook & Instagram Ads
scroll on if you're into it.
Turn on that OOTO message and watch donations fly in while you’re on vacation.
No expensive budgets. 👏
No experience needed. 👏
In my online course, you'll learn how to launch a successful social media ad campaign with my proven Donor Attraction Method.
You could send another mailer asking for donations or...
Let's increase your online donations!
"Not only did we learn a ton about Facebook ads, we completed the course 100% believing that we will be able to create and post the ads and that we’ll be successful in reaching the right donors."
"Dana has been a great resource in helping the nonprofit I work for create Facebook ads in an easy-to-understand format. She is very enthusiastic about helping organizations make the most out of their resources to make their voices heard in the loud arena of the Internet.
Taking Dana's class on Facebook ads helped me understand the process a lot easier and gave me more confidence to start a campaign soon for our organization!"
With an online course and live monthly group calls at your fingertips, you'll have the support you need to learn how to launch Facebook and Instagram ads to attract new donors and raise awareness for your mission.
For a successful launch, there's a few things we need to take care of before jumping into creating your ad campaign.
- Goal Setting
- Website Review
- Optimize Your Online Donation Process
- Learn My Donor Attraction Method
- Talk Budget
Special Guests: Jon & Becky from We Are For Good
It's GO time! We'll make sure your Ads Manager account is setup properly to track all the donations coming in.
- iOS Updates
- Setup Your Facebook Pixel
- Create Audiences
- Ad Copy & Content Best Practices
- Launching Your Ads
Special Guest: Caroline Fothergill
BONUS #1: Video is SO important when it comes to social media ads. charity: water co-founder, Vik Harrison shares a clip from her course, The Monthly Giving Guide on how to create a powerful video with a strong CTA.
BONUS #2: Creating authentic partnerships is important for your message to reach new audiences. What if you launched an ad campaign in partnership with a corporate sponsor? Mallory Erickson joins us to share tips on attracting the RIGHT Power Partners™.
Once your ads are live, it's important to know if they're running efficiently.
We'll discuss what metrics are important to track for each ad, where to find these metrics, and what they mean for your business goals.
LET'S BREAK it DOWN
"I can't tell you how much this course has truly taught me. I knew basically nothing and now I feel like an expert."
- Ashley Cunningham, Barks of Love
Feel like learning Facebook Ads is too intimidating or daunting to even start?
You're in the right place.
"Think Katie's work is just for women? Think again. I'm a man (obviously), and my business tripled, too!"
Hey! I'm Dana
I believe positive stories of change can transform our world to be a better place.
That’s why I help heart-driven nonprofit professionals aka YOU cultivate a passionate audience of donors, partners, and advocates through digital marketing strategies.
I've spent a decade working in digital marketing and 6+ years running social media ads for large corporate enterprises and small nonprofits.
your coach & cheerleader
What You'll Learn in 45-Minutes:
1. A step-by-step guide to implement a 4-part ad series to attract new donors and raise funds
2. How to AUTOMATE your fundraising and brand awareness
3. What your ads should cost you AND what to expect as a return on your investment
4. What crucial steps need to happen BEFORE launching your ad campaigns to see success
5. My style of teaching and if I seem like a good fit for you
Completely understand this one and no worries! This course is ALL go-at-your-own-pace. Jump around lessons, re-watch, and rewind as much as you want!
Frequently Asked Questions
Live Q&A calls will be once a month. You'll receive the date and time via email + it'll be announced in the Facebook Group.
YES, please! That's what these calls are designed for. Struggling with copy? Need help setting up your Facebook Pixel? Want to review your budget?
100%! There's so much goodness when we can learn from others AND I'll use this time for any new updates...because you know FB has them ALL the time!
Forever and ever, amen. I'm always tweaking things and will be adding new content.
Facebook and Instagram ads start at $1/day, so you can always start small, BUT you'll see a greater impact with the suggested amounts I provide.
I'm only here to help you succeed. I'm teaching you an ad series that I've ran myself for my own business. Note: Ads need tweaking and testing!
It's totally optional, but it's a great place to share copy and media for feedback before launching your ads. I'll also pop in to answer questions, provide examples, and any ad updates.