Breakthrough the noise on social media to reach your goal - increase donations, sell out your event or raise brand awareness using Facebook & Instagram Ads

The go-to training for nonprofits to
take control of their Facebook & Instagram Ads strategy

DIGITAL DONORS ON-DEMAND

scroll on if you're into it.

JOIN NOW

21%

Online giving grew in 2020

$167

The average online donation in 2020

71%

Of nonprofits believe social media is effective for online fundraising

$40

Average social ad cost per donation

Turn on that OOTO message and watch donations fly in while you’re on vacation.

No expensive budgets. 👏
No experience needed. 👏

In my online course, you'll learn how to launch a successful social media ad campaign with my proven Donor Attraction Method.

You could send another mailer asking for donations and plan yet another event or...

Let's increase your online donations!

"You are a great teacher and I love the way you break things down into bite-size pieces of information that we can take action on!

This is a great program for anyone who is wanting to DIY their Facebook and Instagram ads!"

— elisabetta colabianchi, kurandza

"Your program was so helpful!"

...in helping the nonprofit I work for create Facebook ads in an easy-to-understand format.

Taking Dana's class on Facebook ads helped me understand the process a lot easier and gave me more confidence to start a campaign soon for our organization!" 

— Tatianah green,
take stock in children

"Dana's been a great resource

"Put another highlight from your client's testimonial you are going to want to add the entire thing hear to really drive home how awesome people think your course or product is."

another NAME GOES HERE

"This program was the best investment—ever!"

"And another one-liner highlight from your client's testimonial you are going to want to add the entire thing hear to really drive home how awesome people think your course or product is."

and another NAME GOES HERE

"This program has gotten me my dream clients!"

Digital Donors On-Demand

NO more boosting posts! With an online course and live monthly group calls at your fingertips, you'll have the support you need to learn how to launch Facebook and Instagram ads to attract new donors and raise awareness for your mission.

For a successful launch, there's a few things we need to take care of before jumping into creating your ad campaign.

- Goal Setting
- Website Review
- Optimize Your Online Donation Process
- Learn My Donor Attraction Method
- Talk Budget

Special Guests: Jon & Becky from We Are For Good

It's GO time! We'll make sure your Ads Manager account is setup properly to track all the donations coming in.

- iOS Updates
- Setup Your Facebook Pixel
- Create Audiences
- Ad Copy & Content Best Practices
- Launching Your Ads

Special Guest: Caroline Fothergill

Here's What You'll Learn

Pre-Campaign Prep

Campaign Creation

but first...

It's Launch time!

BONUS #1: Video is SO important when it comes to social media ads. charity: water co-founder, Vik Harrison shares a clip from her course, The Monthly Giving Guide on how to create a powerful video with a strong CTA. 

BONUS #2: Creating authentic partnerships is important for your message to reach new audiences. What if you launched an ad campaign in partnership with a corporate sponsor? Mallory Erickson joins us to share tips on attracting the RIGHT Power Partners™.  

Extra, Extra!

there's more!?

Once your ads are live, it's important to know if they're running efficiently. 

We'll discuss what metrics are important to track for each ad, where to find these metrics, and what they mean for your business goals.

Measuring Success

after launching your ads

LET'S BREAK it DOWN

Study at your own pace

Plan based on your learning style

GROW YOUR SUPPORT NETWORK

Follow a proven roadmap

"I can't tell you how much this course has truly taught me. I knew basically nothing and now I feel like an expert."

- Ashley Cunningham, Barks of Love

Feel like learning Facebook Ads is too intimidating or daunting to even start?

You're in the right place.

Diana Rosayn

be like brit

HEAR FROM DIANA

Digital Donors On-Demand gave me the confidence I needed to be able to really dive into Facebook and Instagram ads.

I was completely overwhelmed by the various options and tabs and just even budgeting advertising for my organization. 

This course really did take me through step-by-step the things I needed to know and didn't need to know when I started to approach ads - everything from how to start out to how to evaluate.

"Think Katie's work is just for women? Think again. I'm a man (obviously), and my business tripled, too!"

Joshua

Made six figures:

NEXT →

real results

Be able to setup a 4-part ad campaign to reach your goals

Grow brand awareness of your nonprofit

Always have the latest information on social ads - no more endless Google searches

Know you're a valuable member of your team creating a difference

By joining Digital Donors On-Demand,
you will...

ENROLL NOW

"Not only did we learn a ton about Facebook ads, we completed the course 100% believing that we will be able to create and post the ads and that we’ll be successful in reaching the right donors."

leslie friedman, dream a world education

What people are saying...

"This program made me feel so empowered! As a development professional in an organization with a niche program and audience, I have been looking for strategic, low cost, high ROI methods for broadening our reach and bringing supporters to our mission. 

Dana provides you with the steps you can implement today, walks you through set-up to deployment and provided key insights along the way.

If you're feeling overwhelmed by deploying Facebook and Instagram ads in a strategic way or trying to determine how to broaden your audience, I highly recommend this program! 

Molly Gascoigne, ASCRS

Hey! I'm Dana

I believe positive stories of change can transform our world to be a better place.

That’s why I help heart-driven nonprofit professionals aka YOU cultivate a passionate audience of donors, partners, and advocates through digital marketing strategies.

I've spent a decade working in digital marketing and 6+ years running social media ads for large corporate enterprises and small nonprofits.

let's make facebook do the hard work for you. ready to get started?

your coach & cheerleader

Curious...
but want to learn more?

JOIN MY FREE WEBINAR TO LEARN THE DONOR ATTRACTION METHOD

What You'll Learn in 45-Minutes:




1. A step-by-step guide to implement a 4-part ad series to attract new donors and raise funds

2. How to AUTOMATE your fundraising and brand awareness

3. What your ads should cost you AND what to expect as a return on your investment

4. What crucial steps need to happen BEFORE launching your ad campaigns to see success

5. My style of teaching and if I seem like a good fit for you

I'm really busy right now, what if I don't have time to complete the course?

Completely understand this one and no worries! This course is ALL go-at-your-own-pace. Jump around lessons, re-watch, and rewind as much as you want!

Frequently Asked Questions

How often and when are the live group coaching calls?

Live Q&A calls will be once a month. You'll receive the date and time via email + it'll be announced in the Facebook Group. 

Can I ask questions during the group coaching calls?

YES, please! That's what these calls are designed for. Struggling with copy? Need help setting up your Facebook Pixel? Want to review your budget?

Will the group coaching calls be recorded?

100%! There's so much goodness when we can learn from others AND I'll use this time for any new updates...because you know FB has them ALL the time!

How long do I have access to the course content & calls?

Forever and ever, amen. I'm always tweaking things and will be adding new content.

I don't know if we have enough budget for social ads...

Facebook and Instagram ads start at $1/day, so you can always start small, BUT you'll see a greater impact with the suggested amounts I provide.

I've tried social media ads before and they haven't worked.

I'm only here to help you succeed. I'm teaching you an ad series that I've ran myself for my own business. Note: Ads need tweaking and testing! 

What's the deal with the Facebook Group?

It's totally optional, but it's a great place to share copy and media for feedback before launching your ads. I'll also pop in to answer questions, provide examples, and any ad updates.

*Digital Donors On-Demand is a digital offering with immediate access to all lessons. There is a no refund policy.