In 37 minutes, learn how to launch two donation ad campaigns designed to attract new and existing donors!
scroll on if you're ready to INCREASE YOUR IMPACT
YOUR EMAIL LIST!
In this 37-minute course, you'll learn how to launch (2) different Facebook and Instagram donation campaigns, the budget you need, ideas for content & copy, and how to measure success!
*You should have a basic understanding of ads and your ads manager account active for this course.
Let donation ads do the work for you on autopilot, so you can be focused on other tasks
Ready to increase donations?
Learn how to launch two donation social ads on Facebook and Instagram testing multiple audiences & creative to bring in new AND existing donors.
What's the difference of On-Facebook Donations and On-Site Donations? Which one makes sense for you? I'll explain each one anddd I recommend testing both as well! I'll explain why in this lesson.
It's important to know how much to budget for donation ads. It's also important to think about your lifetime donor value when considering your budget.
I'll provide a way to track average cost per donation, sample budget, and what content + copy works with examples!
Running an ad is one thing, but understanding if it worked is another.
When troubleshooting, how can you tell whether an ad isn't working or your website is failing you?
We'll review what metrics matter for both campaigns right in Ads Manager.
I'll teach step-by-step how to create two different donations campaigns in Ads Manager:
- Using Facebook's Donation Ad with users never leaving Facebook
- Sending your traffic directly to your website to make a donation
LET'S BREAK it DOWN
Hey! I'm Dana
I believe positive stories of change can transform our world to be a better place.
That’s why I help heart-driven nonprofit professionals aka YOU cultivate a passionate audience of donors, partners, and advocates through digital marketing strategies.
I've spent a decade working in digital marketing and 7+ years running social media ads for large corporate enterprises and small nonprofits.
your coach & cheerleader
Completely understand this one and no worries! This course is ALL go-at-your-own-pace. Jump around lessons, re-watch, and rewind as much as you want!
Frequently Asked Questions
This is a lifetime program!
You can always start small, BUT you'll see a greater impact with the suggested amounts I provide.
Yes! This is totally optional, but you can request to book a video review OR 60-minute call with an ads expert on our team to review your ads campaign. Email firstname.lastname@example.org
We know every dollar is SO important to your organization.
We want you to be 100% satisfied and confident in your purchase but we also need you to give your best effort to watch the lessons and apply the trainings inside your organization. For a refund, you must have completed all of the videos and submit screenshots of your ads running.