In 37 minutes, learn how to launch two donation ad campaigns designed to attract new and existing donors!
CONVERT SOCIAL MEDIA FOLLOWERS TO DONORS
scroll on if you're ready to INCREASE YOUR IMPACT
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GET STARTED!
In this 37-minute course, you'll learn how to launch (2) different Facebook and Instagram donation campaigns, the budget you need, ideas for content & copy, and how to measure success!
*You should have a basic understanding of ads and your ads manager account active for this course.
Let donation ads do the work for you on autopilot, so you can be focused on other tasks
Ready to increase donations?
I'm IN!
Find & Retain Digital Donors
Learn how to launch two donation social ads on Facebook and Instagram testing multiple audiences & creative to bring in new AND existing donors.
What's the difference of On-Facebook Donations and On-Site Donations? Which one makes sense for you? I'll explain each one anddd I recommend testing both as well! I'll explain why in this lesson.
It's important to know how much to budget for donation ads. It's also important to think about your lifetime donor value when considering your budget.
I'll provide a way to track average cost per donation, sample budget, and what content + copy works with examples!
Here's What You'll Learn in 37 Minutes
Pick Your Donation Ad
Campaign Prep: Budget, Content & Copy
VIDEO ONE
VIDEO TWO
Running an ad is one thing, but understanding if it worked is another.
When troubleshooting, how can you tell whether an ad isn't working or your website is failing you?
We'll review what metrics matter for both campaigns right in Ads Manager.
How To Track Success
VIDEO 5
I'll teach step-by-step how to create two different donations campaigns in Ads Manager:
- Using Facebook's Donation Ad with users never leaving Facebook
- Sending your traffic directly to your website to make a donation
Ad Creation: On-Facebook + On-Site Donations
VIDEO 3 & 4
LET'S BREAK it DOWN
FREE: WATCH A LESSON!
Hey! I'm Dana
I believe positive stories of change can transform our world to be a better place.
That’s why I help heart-driven nonprofit professionals aka YOU cultivate a passionate audience of donors, partners, and advocates through digital marketing strategies.
I've spent a decade working in digital marketing and 7+ years running social media ads for large corporate enterprises and small nonprofits.
your coach & cheerleader
I'm really busy right now, what if I don't have time to complete the course?
Completely understand this one and no worries! This course is ALL go-at-your-own-pace. Jump around lessons, re-watch, and rewind as much as you want!
Frequently Asked Questions
How long do I have access to the course content?
This is a lifetime program!
I don't know if we have enough budget for social ads...
You can always start small, BUT you'll see a greater impact with the suggested amounts I provide.
I want private 1:1 help, is that possible?
Yes! This is totally optional, but you can request to book a video review OR 60-minute call with an ads expert on our team to review your ads campaign. Email info@positiveequation.com
After 14 days, if you don't find this to be an effective method we're happy to offer a refund.
We know every dollar is SO important to your organization.
We want you to be 100% satisfied and confident in your purchase but we also need you to give your best effort to watch the lessons and apply the trainings inside your organization. For a refund, you must have completed all of the videos and submit screenshots of your ads running.
money back
guarantee
100%
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