The Email Strategy That 2x Fundraising Goals with Wendy Faust, Live Like Lou Foundation and Christina Edwards, Splendid Consulting

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What if you could transform your entire donor engagement strategy from the ground up, 2x your fundraising goals, AND achieve a 64% open rate? 

I’m excited to feature a conversation previously on The Purpose & Profit Club podcast featuring Wendy Faust, the trailblazing Executive Director of the Live Like Lou Foundation, and host Christina Edwards from Splendid Consulting. 

Wendy takes us on an inspiring journey through her transformative work supporting ALS-affected families, funding innovative ALS research, and keeping Lou Gehrig’s legacy alive. You’ll hear about the viral success of the Ice Bucket Challenge and what it means for ongoing advocacy and funding efforts.

We also uncover the secrets behind tripling email frequency to achieve a 64% open rate, all through the lens of nonprofit storytelling. Plus, personalized thank-you notes, candid videos on TikTok, anniversary emails, and data platforms like Bloomerang helped revolutionize their approach. 

Every connection and story shared can make a difference!

Resources & Links

Connect with Wendy on LinkedIn and learn more about Live Like Lou on their website and Instagram.

Want to skyrocket your open rates and double your next fundraiser? Sign up for FREE instant access to Christina’s masterclass, Email Goldmine: Monetize Your Email List.

Liked what you heard? The Purpose & Profit Club is one of my favorite podcasts. Check out Christina’s other episodes here.

Get instant access to the Monetize Your Email List Masterclass!

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