The Grow Your List Challenge

100 Subscribers in 7 Days with Facebook Ads


Let's change that

Your email list 

What do you rely on to generate donations and share mission updates all year long

If you don’t have a constantly growing and engaged email list, hitting send on an email you spent hours on won’t yield results.

In my Grow Your List Challenge, I’ll guide you step-by-step on how to set up and launch your lead generation ads + get personalized ad graphic and copy reviews!

I won’t let you hit publish on an ad campaign I don’t think will generate new email leads.

🤞Pinky promise.

You're not doing this alone

Join The Challenge

next challenge SEPTEMBER 2024

  • 404 leads in 7 days
  • Average emails was 182
  • Lowest cost per email was $.98
  • Average cost per email was $2.37

Not only am I here to help review your content and guide you through the ad creation process, but you also have fellow nonprofits to share insights and results with as well.

Ready to get results like…

join now

Over 4 LIVE Zoom Calls You’ll Learn:

  • Call 1: Review Lead Generation Strategy & Brainstorm Your Lead Magnet (75 min)
  • Call 2: Audience & Ad Content Creation (75 min)
  • Call 3: Step-by-step how to build your ad campaign & review success metrics (90 min)
  • Call 4: Review your ad performance and learn what to tweak to lower your cost per lead (60 min)

St. Joseph’s Indian School followed my lead generation ad strategy and…

In 5 days they acquired 181 leads, at
$0.19 cents per lead…


In 25 days with a $200 budget, they attracted 1,180 leads!

Yes! $0.17 cents per lead!

The 411

  • The Ad Challenge ONLY runs 2x per year (March & September)
  • (4) LIVE Zoom support calls to learn the step-by-step to set up your ads, review your ad creative, lead magnet, audiences & ad performance. (Value of $750)
  • I will personally review your ad copy, graphics & lead magnet (Value of $500)
  • Be part of an intimate group of fellow nonprofits to brainstorm and learn with
  • Yes! Your ads will run on both Instagram and Facebook
  • Yes! All calls will be recorded

**Your Facebook Ads Manager account needs to be set up to participate in this session and willing to spend a minimum of $300 in ad spend.

Example Lead Magnets

What Participants Are Saying….

"So many Leads!"

"Barely 24 hours have passed and we already have new leads!"

"We successfully ran our first lead campaign"

"You helped us better understand how to use Facebook when setting up an ad"

This is for you if...

Your email list feels stagnant

You have a low open rate and/or click through rate
You feel like you’re always asking the same people to give

You want to expand your reach 

Example Ad Images

Meet your Teacher

Hey, I’m Dana, and I’m semi-obsessed with using Facebook & Instagram ads for good - to help nonprofits find their future superfans.

I’ve been creating social media ads for 8+ years and was hired by Meta in 2022 to lead an ads training for 25 hand-selected nonprofit organizations.

Join the 389 nonprofits have taken my ad courses to increase their visibility, email leads, and donations with a personalized twist!

Payment Options:

One Payment

Two Payments

Buy Now

Buy Now

Join the September Challenge!


As a participant, you’ll get access to my Grow Your List Ads Course (Value: $127) to reference on-demand at any time.

Learn my Lead Generation Ads Strategy ONCE and use it ALL-YEAR-LONG to grow your email list! 

Join the NEXT Challenge!