What if you had a dedicated community of recurring donors generating consistent revenue so you could spend MORE time on stewardship and less time spinning your wheels?

What if you had a dedicated community of recurring donors generating consistent revenue so you could spend MORE time on stewardship and less time spinning your wheels?

Missions to Movements Mastermind: Build and launch your recurring donor program in 3-months.

mastermind for nonprofit professionals 

scroll on if you're into it.


How It Works

Missions to Movements Mastermind is 4-months of GLORIOUS time together June - September 2022 to build and launch your recurring donor program.


Nonprofit teams tired of endlessly soliciting donations and ready for an endless stream of recurring donors.


A digital strategist, website designer, copywriter, and video producer walk into…your life! The drinks are for AFTER the launch, silly! You’ll have a full team ready to help you build your recurring donor online experience and market it!


Imagine what your organization could do with a steady stream of recurring donors; Expand services, lower costs, hire new staff! 

Now imagine what you could do if you weren’t doing the never-ending donor scramble: Donor stewardship, after-work yoga, and catch up on the new Bridgerton season!

My goal? To bring ALL the necessary experts together to provide YOU with a one-stop shop (without the hefty price tag) to launch an impactful recurring donor program in just 4 months! 

This all takes place over 12 weeks with just 1-3 hours of your time each week.


This      perfect for you if:

You’re tired of the “We need new donors stat!” pressure scenarios

YOU're open to ADJUSTING your online donation tool



You want to spend time on donor stewardship. Imagine that! 

You WANT a donor's experience that converts

You have approx $45 USD per day for 30-45 days for Ad spend

You do not have the funds or time to manage a full scale agency

  • Audit and optimize your donation tool to make sure it's a seamless giving experience

  • Avatar deep dive into who you want to attract as recurring donors

  • We'll review your Ads Manager account and make sure it's set up for success 

  • Brainstorm a name and branding for your recurring donor program
  • Review website landing page and thank you page templates & start designing!

  • We'll draft the SEO-optimized copy for your landing page 

  • Review your launch video 

  • Website revisions and testing

Here's What To Expect

Optimize Your Online Giving Experience

Website Design



  • Finalize website and video 

  • Learn the Donor Attraction Method Ad Strategy 

  • Ad copy will be created by our copywriter

  • Marketing launch plan 

  • Set up and run your social ad campaign to attract recurring donors!

Digital Marketing Plan



  • The final month is reserved for weekly Q&A calls and additional support as your campaign launches

  • We'll have a Slack or private Facebook Group reserved for communication




"Storytelling + Social Media = Social Change." 

Dana Snyder is your resource and partner in helping YOU amplify your mission through innovative digital marketing and technology.

Dana will work with you to transform you online donor experience, remove any friction to give, and invite new supporters into your family of donors!

Dana Snyder

founder & CEO of positive equation

Your All-Star Team

"Significance is greater than success.”

HeartSpark is a nimble branding studio reigniting nonprofits: to be fully seen, trusted, and supported for their brilliant selves. 

Lauren has a gift for designing beautiful websites your donors will SWOON over as they join your mission.

"The right words bridge the gap between your brand and the right people."

Sipsy Ink is a purpose-driven copywriting studio capturing the voices and personalities of brands and businesses through genuine storytelling to provide organic growth. 

Tristyn knows the power of words - they make a website or social ad come alive! She'll work with you on creating compelling that will excite donors to give! 

Lauren Atherton

Owner & Creative Director of HeartSpark Design

Tristyn Sipsy

Owner + Copywriter at Sipsy Ink

"Our vision was to build a one-of-a-kind charity — one with an epic and extraordinary brand. We believed that if we did it right, our brand could be our secret weapon."

Vik Harrison knows the key ingredients to building a strong purpose-driven brand. Through her experience developing The Spring, charity: water's robust monthly giving program, Vik will mentor you on what a recurring program takes to generate consistent success.

CO-founDER of Charity:water + Founder of mission critical

Vik Harrison

This all sounds awesome Dana, what's the investment? 

Let's chat!


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