Missions to Movements

Reading Time: 2 minutes Here’s my take on the Top 5 Social Media Metrics that matter in 2020. Engagement Rate Response Rate Click-Through Rate Network Referrals via Google Analytics Reach vs Impressions Here’s my caveat. You have to understand what your business goals are to align the right social media metrics to them. Your social media strategy should have […]

Reading Time: 2 minutes   Whether you’re starting off a New Year, a new month, a new week or a new campaign, there’s always social media goals to plan and manage. The most difficult part always tends to be outlining meaningful social media goals that align with business objectives. And then, understanding what metrics are actually important to represent […]