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The Mastermind Journal 

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Welcome to my blog! Where I share my podcast episodes + monthly giving strategies for nonprofits.

Make Your Virtual Event Stand Out In 2021

Reading Time: 3 minutes How many virtual events did you produce last year? One, two, or too many to count? 2021 continues to be another year full of virtual events. The difference? Your supporters are now accustomed with Zoom, Facebook Lives, and donating online. They’ve attended the “old event” repurposed for online and will now be looking for something […]

virtual event streaming

Executive Directors

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End of Year Social Campaign

Reading Time: 2 minutes Your non-profits EOY campaign is probably already underway — the development team is busy with calls and zoom meetings, a final round of edits is being done on the drip email series, and deadlines are looming on a billion different projects. But was someone from your social media team at the table for those conversations?  […]

EOY Social Campaign

Executive Directors

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How to Approach Nonprofit Corporate Sponsorships

Reading Time: < 1 minute How has your nonprofit approached corporate sponsorships? Giving sponsors a shoutout via a “tweet” or a “Facebook Post” isn’t meaningful. Plus, with events going virtual, is that slide you created with a million logos that will show on a computer screen for maybe a second — of value to anyone? Have you stopped to ask […]

corporate sponsorships

Executive Directors

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How Fundraise Up Elements Engage and Convert Website Visitors to Donors

Reading Time: 3 minutes I found out about Fundraise Up through a friend that just started working there. I looked up their website and was immediately impressed. I jumped on a call to see a demo of their offering for nonprofits and HAD to share this information with you. Here’s a brief look into some of the unique elements […]

fundraise up donation form

Executive Directors

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