Missions to Movements

Reading Time: < 1 minute Do you have a plan for how to attract and build relationships with donors online? In this conversation, Cameron and I dive into creating a dynamic online donor’s journey to guide people from unaware to lifelong advocates. Cameron walks us through the 5 most important steps of a donor’s journey: Awareness Opt-in Donate Recurring Donor […]

Reading Time: 2 minutes The Problem The biggest mistake most nonprofits make on social media is very common and easy to fix! Posting the same content across all platforms.  Think about it – every social media platform is consumed differently, has unique features, and functionality. So why would we post the same copy and imagery across each channel hoping […]

Reading Time: < 1 minute How do you virtually serve your audience and successfully approach digital fundraising? Let me give you an incredible example. Have you noticed an increase in mustaches during November? You can thank Movember – the leading men’s health charity tackling prostate cancer, testicular cancer, mental health, and suicide prevention. I recently talked with Katelynn Whitaker, the […]

Reading Time: < 1 minute The in-person event model for your annual gala is not going to work for your virtual event. There, I said it and so did Magen McRoberts, President and Founder of Auction Eventworks, recently during a Facebook live. The foundation of your event is your mission, but everything else is different. How people are mingling during […]