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The Addition

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Welcome to The Addition! Where I share my raw & real thoughts + experiences about digital marketing for nonprofits.

The 4 Social Media Habits Nonprofits Need to Fix to Thrive Online

  Do your social media platforms generate significant donations for you year-round? Have you tracked the amount of website traffic that comes from your social media channels? When’s the last time you had a one-on-one conversation with one of your followers on social media? Social media marketing is an incredibly powerful tool for nonprofits when […]

Social Media Tips

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Top 5 Social Media Metrics That Matter in 2020

Here’s my take on the Top 5 Social Media Metrics that matter in 2020. Engagement Rate Response Rate Click-Through Rate Network Referrals via Google Analytics Reach vs Impressions Here’s my caveat. You have to understand what your business goals are to align the right social media metrics to them. Your social media strategy should have […]

Social Media Tips

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Nonprofit Social Media Budget Template for 2020

How often do you wish you had more resources and money to spend on your social media efforts as a nonprofit? Having a social media budget should be a given in 2020. When done right, social media has the power to become it’s own revenue stream, increase brand awareness, and facilitate new advocates. Whether you’re […]

social media budget for nonprofits

Social Media Tips

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Create B-SMART Social Media Goals

  Whether you’re starting off a New Year, a new month, a new week or a new campaign, there’s always social media goals to plan and manage. The most difficult part always tends to be outlining meaningful social media goals that align with business objectives. And then, understanding what metrics are actually important to represent […]

2020 social media goals

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