Reading Time: 2 minutes   Do your social media platforms generate significant donations for you year-round? Have you tracked the amount of website traffic that comes from your social media channels? When’s the last time you had a one-on-one conversation with one of your followers on social media? Social media marketing is an incredibly powerful tool for nonprofits when […]

Reading Time: 2 minutes Here’s my take on the Top 5 Social Media Metrics that matter in 2020. Engagement Rate Response Rate Click-Through Rate Network Referrals via Google Analytics Reach vs Impressions Here’s my caveat. You have to understand what your business goals are to align the right social media metrics to them. Your social media strategy should have […]

Reading Time: 3 minutes How often do you wish you had more resources and money to spend on your social media efforts as a nonprofit? Having a social media budget should be a given in 2021. When done right, social media has the power to become it’s own revenue stream, increase brand awareness, and facilitate new advocates. Whether you’re […]

Reading Time: 2 minutes   Whether you’re starting off a New Year, a new month, a new week or a new campaign, there’s always social media goals to plan and manage. The most difficult part always tends to be outlining meaningful social media goals that align with business objectives. And then, understanding what metrics are actually important to represent […]