WORKSHOPS

AND CREATE SOME SERIOUS IMPACT

LET'S WORK TOGETHER, SIDE-BY-SIDE

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Do you ever ASK THE following questions? 


ON-SITE OR ONLINE CUSTOMIZED WORKSHOPS

WHY AREN'T OUR FANS AREN'T ENGAGING?

HOW DO I BUILD A CONTENT STRATEGY?

WHO'S OUR ONLINE AUDIENCE THAT'S ACTUALLY ENGAGED?

WE'RE GROWING SO SLOW. HOW DO WE START GAINING NEW MEANINGFUL FOLLOWERS?

SHOULD WE BE RUNNING AD CAMPAIGNS?

SHOULD WE BE ON ALL PLATFORMS?




WHO ARE THE WORKSHOPS FOR? 


Workshops are customized and designed to work for nonprofits and purpose-driven for-profit organizations that already have a person or team in place to help execute a strategy. Whether you're looking to overhaul your digital strategy, uncover new best practices or prepare for a big campaign or event, the recommendations I provide tie directly back to your business goals. 


WHAT DOES THE WORKSHOP CONSIST OF?
 


Since the workshops are customizable, the deliverables can vary. I usually follow a 3-step process:
1. Full Comprehensive Social Analysis Report - I'll compile a report on your social channel performance, content evaluation, audience insights, recommendations, etc. 

2. In-Person or Online Workshop - We'll schedule a meeting to review the report and talk through my recommendations. I'll also lead a brainstorm activity that will develop into drafting a social media plan to implement.

3. Phone Consultations - Once the social media plan is in place, we can schedule an agreed upon number of follow-up calls to ensure the plan is still being executed as planned and dive into specific training if needed (content creation, live programming, creating social ads, etc.).

"Dana and the Positive Equation team were thoughtful, dedicated and showed a clear expertise in the ever-changing landscape of digital media."

"Their strategic approach to executing the Movember Foundation campaign on social media was a huge benefit to our team and they helped us reach our fundraising and awareness goals.”

- katelynn, Movember

— AJ, game on nation

Her attention to detail and creativity throughout the process made things easy and gave us a clear social strategy for lasting impact.”

Dana is a rockstar. She provided the resources, expertise and care that we needed in reviewing our social data + analytics."

— THAN, UNSEEN

"As a growing organization, we needed the strategy, industry knowhow, and expertise that Dana provided. We've seen incredible growth since we began with Positive Equation and our numbers have exceeded expectations."

"Working with Positive Equation was one of the best outreach investments we've made to-date.

client REVIEWS

don't just take my word for it!

Facebook raised more than $125 million for charity on Giving Tuesday last year! How can you get in on that $$? We'll dive into a month-long training to build your Giving Tuesday digital plan together.
Limited availability. Reserve your seat!   

GIVING TUESDAY MASTERCLASS

ARE YOU READY?