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Building a successful monthly giving program is essential for nonprofits aiming to secure steady, predictable revenue. But, you need the right tools to grow and scale efficiently.

In my book, The Monthly Giving Mastermind – A Framework to Grow, Build & Sustain Subscriptions for Good, I share with the right platforms and tools, you can enhance donor engagement, streamline operations, and maximize impact.

Here, we explore some of the best tools for growing and scaling your monthly giving program, categorized by their primary functionality, with details on features, pricing, and ideal clients.

Tools to Grow Your Nonprofit’s Monthly Giving Program

Customer Relationship Management (CRM)

1. Virtuous

Features: Virtuous offers a robust CRM that includes marketing automation, donor management, and comprehensive analytics. It provides tools for personalized donor journeys and integrates with other platforms for seamless operations.

Pricing: Custom pricing based on the organization’s size and needs.

Ideal Client: Medium to large nonprofits looking for an all-in-one solution to manage donor relationships and automate marketing efforts.

2. DonorPerfect

Features: DonorPerfect provides CRM capabilities with features like donor management, reporting, analytics, and integration with various third-party tools. It also offers customizable donation forms and event management.

Pricing: Starts at $99/month and is based on the number of records you have.

Ideal Client: Small to medium nonprofits that need a flexible and affordable CRM solution with comprehensive donor management features.

3. Neon One

Features: Neon One offers a complete CRM suite with tools for fundraising, event management, email marketing, and donor engagement. It emphasizes data-driven insights and personalized communication.

Pricing: Pricing is revenue-based and customized per organization.

Ideal Client: Nonprofits of all sizes looking for a CRM that integrates multiple aspects of donor engagement and fundraising.

4. Bloomerang

Features: Bloomerang offers a user-friendly CRM designed to improve donor retention and increase engagement. Features include donor management, email marketing, social media tools, and robust reporting. It focuses on helping nonprofits understand and enhance donor relationships.

Pricing: Starts at $99/month.

Ideal Client: Small to medium nonprofits seeking an intuitive, retention-focused CRM to manage donor relationships effectively.

My Opinion: When it comes to selecting a CRM, know what you’ll be using it for.

When it comes to monthly giving, follow the best practices and ask the guided questions from the book.

• Is it your front-end solution too OR more your source of truth when it comes to reporting and managing donor relations?
• Do you want it to be your email marketing system or do you have a separate platform for email?
• Enter demo calls and conversations understanding your full suite of tools and will this platform natively integrate with them.
• Are you the only person using it and does it seem user-friendly to you OR does it need a team?

Our Sustainer Slack Group has a specific thread ALL about talking recurring giving technology. Join the conversation here! 

Front-End Donation Platforms

1. Fundraise Up

Features: Fundraise Up focuses on optimizing the donation process with AI-driven suggestions, customizable donation forms, and recurring giving options. It also provides detailed analytics and integrates with various CRMs.

Pricing: Transaction-based pricing, typically around 4% per transaction that you can ask donors to cover.

Ideal Client: All-size nonprofits aiming to increase conversion rates and donor retention through optimized donation experiences.

2. Givebutter

Features: Givebutter offers a versatile donation platform with crowdfunding, event ticketing, and peer-to-peer fundraising capabilities. It supports recurring donations and provides built-in marketing tools.

Pricing: Free to use with no platform fees if the tip option is turned on. If the tipping option is off, it’s 1% for a donation form, 3% for a fundraising page, and 5% for an event or auction. Standard payment processing fees apply.

Ideal Client: Small to medium nonprofits looking for a flexible and low-cost solution for various fundraising activities.

3. DonorBox

Features: DonorBox provides easy-to-use, customizable donation forms that support recurring donations. It also offers donor management, analytics, and integration with multiple payment gateways.

Pricing: Free plans with a 1.5-2.95% platform fee with subscription plans for additional features.

Ideal Client: Nonprofits of all sizes that need a straightforward, affordable solution for recurring donations.

4. 4aGoodCause

Features: 4aGoodCause offers user-friendly donation pages, event ticketing, and peer-to-peer fundraising tools. It emphasizes simplicity and ease of use.

Pricing: Starts at $99/month with no platform transaction fees.

Ideal Client: Small to medium nonprofits seeking an affordable, comprehensive solution for online fundraising. They also have a native integration with Authorize.net if you’re looking to migrate to a platform easily with previous donors using that processing platform.

Marketing and Engagement Tools

1. Community Boost

Features: Community Boost specializes in digital marketing for nonprofits, offering services like Google Ad Grant management, social media marketing, and SEO. They help nonprofits grow their online presence and donor base.

Pricing: Custom pricing based on services required.

Ideal Client: Nonprofits looking to enhance their digital marketing efforts and reach a broader audience.

2. LettrLabs

Features: LettrLabs offers personalized direct mail campaigns designed to engage donors and encourage recurring giving. Their platform integrates with CRM systems to streamline the process.

Pricing: Custom pricing based on the volume of mailings and services required.

Ideal Client: Nonprofits of all sizes seeking to incorporate direct mail into their donor engagement strategy.

3. Small Shop Strategies

Features: Small Shop Strategies builds systems that scale. Rachel Bearbower is an automation queen, helping to set up systems for you to grow.

Pricing: Custom pricing based on services required.

Ideal Client: All-size nonprofits looking to save time and reduce manual tasks.

4. More Than Giving

Features: More Than Giving offers on-demand staffing solutions for nonprofits through Certified Nonprofit Virtual Assistants (NPVAs) and Fractional Teams. Services include organizing back-office tasks, supporting fundraising events, managing social media, and crafting strategic plans. Their approach ensures nonprofits have access to the expertise needed for sustainable growth without the overhead of full-time staff.

Pricing: Starts at 10 hours/month at $550.

Ideal Client: Nonprofits with visionary leaders looking for affordable, skilled support to complement their volunteer force and address strategic, tactical, and operational needs.

Data and Analytics Tools

1. Dataro

Features: Dataro offers advanced data analytics and predictive modeling to help nonprofits identify potential (recurring) donors, optimize campaigns, and improve donor retention. Their tools integrate with popular CRMs.

Pricing: Custom pricing based on the organization’s needs.

Ideal Client: Medium to large nonprofits that rely on data-driven strategies for fundraising and donor management.

Comprehensive Solutions

1. Classy

Features: Classy provides a comprehensive fundraising platform that includes peer-to-peer fundraising, event management, and recurring giving options. It also offers robust analytics and donor engagement tools.

Pricing: Custom pricing based on the organization’s needs and fundraising volume – starts at $150/month.

Ideal Client: Nonprofits of all sizes looking for an all-in-one platform to manage various fundraising activities. They integrate with many of the CRMs mentioned above.

2. iDonate

Features: iDonate offers a versatile donation platform with support for online giving, peer-to-peer fundraising, and event management. It emphasizes donor engagement and integrates with multiple CRMs.

Pricing: Custom pricing based on services required.

Ideal Client: $500k to $25M in annual online revenue that focuses on causes: faith-based, food banks, higher education, and world relief.

By leveraging these tools and platforms, nonprofits can effectively grow and scale their monthly giving programs, ensuring sustained support and greater impact. Whether you’re looking for a CRM, a front-end donation solution, marketing tools, or data analytics, there’s a solution tailored to your needs.

Explore these options to find the best fit for your organization and take your monthly giving program to the next level.

### Disclaimer

Please note that I have affiliate relationships with some of the partners mentioned in this blog post. This means that, at no additional cost to you, I may earn a commission if you click through and make a purchase or sign up for services from these partners. My recommendations are based on my belief in the quality and value of these products and services, which I believe can significantly benefit your nonprofit organization.