My Mission: To be a resource and partner in helping nonprofits amplify their mission through innovative digital marketing and technology.

As your social media coach, I’ll push you to think outside the box.

You might even feel a bit uncomfortable trying something new - but as we all know, growth doesn’t happen in comfort zones. 

I’m committed to ensuring that:

Your nonprofit’s mission reaches further 
Your partnerships with sponsors grow deeper
You create higher quality content, within your budget
You grow a more engaged online following

Hey! I'm Dana

You can often find me at 30,000 feet traveling somewhere new, out on a hike, or drinking a nice cabernet to wind down after the week with my husband and labradoodle puppy, Malo. 

I grew up in Sarasota, FL, and graduated from The University of Central Florida in 2010 with my Bachelors in Advertising and Public Relations. Ever since, I've traveled coast-to-coast working in the Big Apple and Los Angeles working with American Idol, Movember, Dress for Success, The Television Academy, and many more. 

I believe positive stories of change can transform our world to be a better place.

That’s why I help heart-driven nonprofit marketers cultivate a passionate audience of donors, partners, and advocates through innovative digital consulting.


my story

Speaker Info

The Tools & Resources to Generate a Constant Flow of Online Donations 

HERE'S THE PLAN 

Digital Donors On-Demand: Learn FB & IG Ads

ONLINE COURSE + LIVE TRAINING

LET'S GET STARTED!

Missions to Movements Mastermind

FOR NONPROFIT LEADERS

JOIN THE WAITLIST!

Fundraise Up Onboarding

INCREASE ONLINE DONATIONS

START RAISING $$!

"Given the COVID-19 crisis, our 2020 Census partners in Orange County -- about 45 nonprofits -- had to quickly pivot to digital outreach. Many partners sought assistance with social media, and so I reached out to Dana for help.

Dana hosted a webinar for our partners. The training was AMAZING. Partners said afterward, it was the best social media webinar they've ever experienced.

I 200% recommend Dana's training and services to any nonprofit out there."

SARAH MIDDLETON, CHARTIABLE VENTURES

"Dana is a rockstar. She provided the resources, expertise and care that we needed in reviewing our social data + analytics.

Her attention to detail and creativity throughout the process made things easy and gave us a clear social strategy for lasting impact.”

AJ, GAME ON NATION

"Working with Positive Equation was one of the best outreach investments we've made to-date.

As a growing organization, we needed the strategy, industry know how, and expertise Dana provided. We've seen incredible growth since we began with Positive Equation and our numbers have exceeded expectations."

THAN BAARDSON, UNSEEN

"Dana and the Positive Equation team were thoughtful, dedicated and showed a clear expertise in the ever-changing landscape of digital media."

"Their strategic approach to executing the Movember campaign on social media was a huge benefit to our team and they helped us reach our fundraising and awareness goals.”

KATELYNN WHITAKER, MOVEMBER

"Dana Bakich is the Olivia Pope of social media!
She has it handled."

LESLEY BRILLHART, DRESS FOR SUCCESS