My Mission: Equip nonprofits with the knowledge of how to use social media ads to attract potential supporters to their cause and create sustainable giving models by building monthly giving programs for everyone to become a philanthropist.



You might even feel a bit uncomfortable trying something new - but as we all know, growth doesn’t happen in comfort zones. 

I’m committed to ensuring that:

Your nonprofit’s mission reaches further 
Your partnerships with sponsors grow deeper
You create higher quality content, within your budget
You grow a more engaged online following

guessing on content creation, and experiencing the loss and frustration of followers that didn’t convert to donors. 

I WAS ONCE WHERE YOU ARE NOW...

Oh, and I was working within an almost nonexistent social media budget. 

If you’re like me, you see digital marketing as the future for your nonprofit. But one thing needs to happen in the process - evolution.

I’ll arm you with the right mindset shift and set of learned tools to create an impactful digital marketing strategy.  

Regardless of the resources you currently have access to, or your existing relationship with sponsors, you have the ability and right to create a meaningful and innovative digital marketing strategy.

Because I believe that Storytelling + Social Media = Social Change. 

here's the plan

Select The Tools & Resources You Need To Generate a Constant Flow of Online Donations 

Social Media Ad Challenge to Grow Your Email List

Facebook and Instagram ads are an incredible tool for ALL size nonprofit teams looking to grow brand awareness, expand their audiences, and increase donations!

I host my Grow Your List Challenge 2x a year, click below to learn more!

Mastermind to Build & Launch Your Recurring Donor Program 

Ready to create a transformative online donor's journey and generate recurring donors? Your supporters will thank you! Missions to Movements provides a done-with-you system and team to build and launch your recurring donor program!

WEBSITE COPYWRITING & DESIGN

donation optimization

SOCIAL MEDIA AD CAMPAIGN

LAUNCH VIDEO

"Given the COVID-19 crisis, our 2020 Census partners in Orange County -- about 45 nonprofits -- had to quickly pivot to digital outreach. Many partners sought assistance with social media, and so I reached out to Dana for help.

Dana hosted a webinar for our partners. The training was AMAZING. Partners said afterward, it was the best social media webinar they've ever experienced.

I 200% recommend Dana's training and services to any nonprofit out there."

SARAH MIDDLETON, CHARTIABLE VENTURES

"Dana is a rockstar. She provided the resources, expertise and care that we needed in reviewing our social data + analytics.

Her attention to detail and creativity throughout the process made things easy and gave us a clear social strategy for lasting impact.”

AJ, GAME ON NATION

"Working with Positive Equation was one of the best outreach investments we've made to-date.

As a growing organization, we needed the strategy, industry know how, and expertise Dana provided. We've seen incredible growth since we began with Positive Equation and our numbers have exceeded expectations."

THAN BAARDSON, UNSEEN

"Dana and the Positive Equation team were thoughtful, dedicated and showed a clear expertise in the ever-changing landscape of digital media."

"Their strategic approach to executing the Movember campaign on social media was a huge benefit to our team and they helped us reach our fundraising and awareness goals.”

KATELYNN WHITAKER, MOVEMBER

"Dana Bakich is the Olivia Pope of social media! She has it handled."

LESLEY BRILLHART, DRESS FOR SUCCESS

Instagram

Want to learn some more tips for improving your online presence? Follow along on social!

@positivequation