My Mission: To be a resource and partner in helping nonprofits amplify their mission through innovative digital marketing and technology.

As your social media coach, I’ll push you to think outside the box.

You might even feel a bit uncomfortable trying something new - but as we all know, growth doesn’t happen in comfort zones.

I’m committed to ensuring that:

Your nonprofit’s mission reaches further
Your partnerships with sponsors grow deeper
You create higher quality content, within your budget
You grow a more engaged online following

Hey! I'm Dana

You can often find me at 30,000 feet traveling somewhere new, out on a hike, or drinking a nice cabernet to wind down after the week with my husband and labradoodle puppy, Malo.

I grew up in Sarasota, FL, and graduated from The University of Central Florida in 2010 with my Bachelors in Advertising and Public Relations. Ever since, I've traveled coast-to-coast working in the Big Apple and Los Angeles working with American Idol, Movember, Dress for Success, The Television Academy, and many more.

I believe positive stories of change can transform our world to be a better place.

That’s why I help heart-driven nonprofit marketers cultivate a passionate audience of donors, partners, and advocates through innovative digital consulting.

my story

Speaker Info

guessing on content creation, and experiencing the loss and frustration of followers that didn’t convert to donors.

I WAS ONCE WHERE YOU ARE NOW...

Oh, and I was working within an almost nonexistent social media budget.

If you’re like me, you see digital marketing as the future for your nonprofit. But one thing needs to happen in the process - evolution.

I’ll arm you with the right mindset shift and set of learned tools to create an impactful digital marketing strategy.

Regardless of the resources you currently have access to, or your existing relationship with sponsors, you have the ability and right to create a meaningful and innovative digital marketing strategy.

Because I believe that Storytelling + Social Media = Social Change.

here's the plan

Select The Tools & Resources You Need To Generate a Constant Flow of Online Donations

Social Media Ad Courses for Visibility, Leads & Donations

Facebook and Instagram ads are an incredible tool for ALL size nonprofit teams looking to grow brand awareness, expand their audiences, and increase donations!

Each course provides step-by-step instructions to guide you through the ad creation process.

Mastermind to Build & Launch Your Recurring Donor Program

Ready to create a transformative online donor's journey and generate recurring donors? Your supporters will thank you! Missions to Movements provides a done-with-you system and team to build and launch your recurring donor program!

WEBSITE COPYWRITING & DESIGN

donation optimization

SOCIAL MEDIA AD CAMPAIGN

LAUNCH VIDEO

"Given the COVID-19 crisis, our 2020 Census partners in Orange County -- about 45 nonprofits -- had to quickly pivot to digital outreach. Many partners sought assistance with social media, and so I reached out to Dana for help.

Dana hosted a webinar for our partners. The training was AMAZING. Partners said afterward, it was the best social media webinar they've ever experienced.

I 200% recommend Dana's training and services to any nonprofit out there."

SARAH MIDDLETON, CHARTIABLE VENTURES

"Dana is a rockstar. She provided the resources, expertise and care that we needed in reviewing our social data + analytics.

Her attention to detail and creativity throughout the process made things easy and gave us a clear social strategy for lasting impact.”

AJ, GAME ON NATION

"Working with Positive Equation was one of the best outreach investments we've made to-date.

As a growing organization, we needed the strategy, industry know how, and expertise Dana provided. We've seen incredible growth since we began with Positive Equation and our numbers have exceeded expectations."

THAN BAARDSON, UNSEEN

"Dana and the Positive Equation team were thoughtful, dedicated and showed a clear expertise in the ever-changing landscape of digital media."

"Their strategic approach to executing the Movember campaign on social media was a huge benefit to our team and they helped us reach our fundraising and awareness goals.”

KATELYNN WHITAKER, MOVEMBER

"Dana Bakich is the Olivia Pope of social media! She has it handled."

LESLEY BRILLHART, DRESS FOR SUCCESS

WHAT PEOPLE ARE SAYING

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Want to learn some more tips for improving your online presence? Follow along on social!

@positivequation

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