developing impactful digital strategies that inspire social change
I strive to equip your audience with new skills and learnings.
equipped for impact
I strive to evoke confident to develop impactful strategies.
I create interactive virtual and in-person workshops and keynotes.
Pick from one or more of the below topics to build a professional development series, keynote or workshop for your organization. Length can be customized.
Looking to increase brand awareness, convert one-time donors to recurring supporters, and increase online donations? Let’s break down the myths and common difficulties of social ads to showcase how they can be a great resource for all size organizations to amplify their message to new and current audiences.
The Donor Attraction Method
Ever wonder what made you pause on that post, hit like to engage, or donate? The key to building a digital strategy that works is DATA. When you align your organization's goals with the right social media strategies, you'll start to see instant results! In this session, I'll guide you through a DIY Social Media Audit to leverage your online data to attract new donors or accomplish any goal!
How Nonprofits Can Leverage Social Media Data & Analytics to Attract New Donors
Social Media 101 - we'll dive into how to put together a strategic social media marketing plan based on the latest trends. This session will bring you up to speed on what’s working right now for your nonprofit to build meaningful relationships with supporters online.
Create A Social Media Plan That Converts
SARAH BOVE, AFFILIATE RELATIONS SUSTAINABILITY SPECIALIST, DRESS FOR SUCCESS
Her interactive workshop helped session-goers learn how to analyze their audience and create purpose-driven content, yielding impactful results. Attendees provided positive feedback, saying that Dana was both knowledgeable and highly engaging. Dana was a pleasure to work with and comes highly recommended!
"Dana was a fantastic asset at the 2019 Dress for Success Affiliate Leadership Conference in Vancouver, Canada, where she shared her expertise in nonprofit digital strategies."
CAITLIN MENDOZA-PRICE, SPAY NEUTER PROJECT OF LOS ANGELES
What I loved was the number and value of the tools she gave us right out of the gate. Her ideas were so amazing and inspired creativity around events that I haven't felt since Covid hit. AMAZING!”
“Dana's webinar was by far the most valuable webinar I've ever attended. In fact, I'd rate this above any Convention session I've ever attended."
ANNA-BRADLEY SCHOENFELD, ASSISTANT DIRECTOR ALUMNI ENGAGEMENT, COLLEGE OF SCIENCES, NICHOLSON SCHOOL OF COMMUNICATION AND MEDIA
Dana is not only extremely knowledgeable in her field but she is also a leader in social innovation to inspire positive change. Dana is caring, joyous, down-to-earth, and is a delight to collaborate with! If you are considering working with her – my advice is SAY YES – before she gets too busy! She is a leader and professional to keep your eye on.
"Dana’s excitement, passion, and commitment to helping others is what drives both her personal and professional life."
JILLIAN HASNEr, PRESIDENT & CEO of TAKE STOCK IN CHILDREN
She is clearly an expert in her field and easily conveyed her knowledge to even those of us that are less social media savvy. Positive Equation is an investment for any nonprofit, not an expense!”
“Dana gets five stars from Take Stock in Children! Dana presented content that is informative, engaging, and actionable for all levels."
Joe huber, sprout social
"Dana Bakich is professional, smart, and sharp on the fly. She moves with the flow of the conversation and elevates the quality of both production and content."
A.J. Steinberg, CFRE
Working with Dana Snyder of Positive Equation will be a real game-changer for organizations that want to ramp up their social media presence, expand their support base, and attract sponsors.
Dana's impressive background working with for-profit media and entertainment gives her a unique perspective when it comes to attracting audiences and converting viewers into supporters. Dana infuses all her training and presentations with positive energy, innovative ideas, and tangible takeaways for organizations.
Dana has worked with Movember, Dress for Success, USTA, American Idol, The Gary Sinise Foundation, Coin Up, Hashtag Lunchbag, and many more.
Earlier in her career, she spent time in New York City working on business development and client management for some of the most notable sports, entertainment, and consumer brands in the US.
Dana frequently speaks on innovative ways for nonprofits to increase their online fundraising efforts. She’s been a featured speaker at We Are For Good, WISE Los Angeles, YNPN, Television Academy Foundation, NonprofitWebAdvisor, Sprout Social, Givebutter, Dress for Success, and many more.
She believes social media is a powerful vehicle to spark social change.
Why Dana Snyder?