My name is Dana Snyder and I help audiences discover their unique stories to expand their impact and online presence.  

KEYNOTE speaker


developing impactful digital strategies that inspire social change

Breakthrough the Noise

I equip your audience with new skills and learnings.

equipped for impact

I strive to evoke confidence to develop impactful strategies.

strategic confidence

I create interactive virtual and in-person workshops and keynotes.

interactive workshops

Aude‑Eureka Mondé, Community Foundation of Sarasota County

At our Community Foundation, we host multiple nonprofit workshops throughout the year, with a goal of teaching them new skills or sharpening them with new knowledge and trends in the industry.

Dana doesn’t miss a beat when it comes to recommending platforms and best new practices based off the problems and goals our nonprofit partners bring to the table during a live training session. Our foundation, as well as our nonprofit partners, are always excited to work with her year after year!

Whether it’s engaging a room of 200+ nonprofit professionals (seasoned and new to the game) with a powerful presentation, or provide coaching and feedback to a small group of nonprofit newbies, Dana Synder is the digital marketing expert you want to work with.

amanda dafonte, network for good

She takes the time not only to explain key concepts, but show them in action. She was able to introduce new topics and techniques to our audience that left them feeling inspired, rather than overwhelmed. I would absolutely recommend any kind of learning coming from Dana.

Dana is an engaging, energetic, and incredibly knowledgeable speaker! Her presentation makes you feel like you are sitting in the room with her.

natalie carns, sarkey's foundation

Dana came as a breakout speaker for the Southwest Regional Leadership Forum. She was a standout presenter and helped further Sarkeys Foundation’s mission in supporting nonprofits in Oklahoma.

Her expertise seamlessly blended insightful strategies with compelling anecdotes, leaving the audience inspired with actionable takeaways. 

floyd jones, givebutter

I loved how she leveled with our audience. Instead of speaking in terms that no one understood, she directly opened up her ads account and SHOWED us how to build an ad. She worked with us and was invested in our success. Dana is a dynamic, gifted speaker who provides insight and excitement. We can't wait to have her back!

Dana is a social media and digital marketing TITAN! Her points were timely, effective, and engaging. 


Her interactive workshop helped session-goers learn how to analyze their audience and create purpose-driven content, yielding impactful results. Attendees provided positive feedback, saying that Dana was both knowledgeable and highly engaging. Dana was a pleasure to work with and comes highly recommended!

"Dana was a fantastic asset at the 2019 Dress for Success Affiliate Leadership Conference in Vancouver, Canada, where she shared her expertise in nonprofit digital strategies."


What I loved was the number and value of the tools she gave us right out of the gate. Her ideas were so amazing and inspired creativity around events that I haven't felt since Covid hit. AMAZING!”

“Dana's webinar was by far the most valuable webinar I've ever attended. In fact, I'd rate this above any Convention session I've ever attended."


She is clearly an expert in her field and easily conveyed her knowledge to even those of us that are less social media savvy. Positive Equation is an investment for any nonprofit, not an expense!”

“Dana gets five stars from Take Stock in Children! Dana presented content that is informative, engaging, and actionable for all levels."

Joe huber, sprout social

"Dana Bakich is professional, smart, and sharp on the fly. She moves with the flow of the conversation and elevates the quality of both production and content."

A.J. Steinberg, CFRE

Working with Dana Snyder of Positive Equation will be a real game-changer for organizations that want to ramp up their social media presence, expand their support base, and attract sponsors.

Dana's impressive background working with for-profit media and entertainment gives her a unique perspective when it comes to attracting audiences and converting viewers into supporters. Dana infuses all her training and presentations with positive energy, innovative ideas, and tangible takeaways for organizations.

previous speaking engagements have included:

Speaker Reel

My favorite thing to do!

Pick from one or more of the below topics to build a professional development series, keynote or workshop for your organization. Length can be customized.

Featured Workshops & Keynotes

As mission driven leaders, we’re REALLY good at talking about our organization’s work. So good, in fact, that we sometimes lose sight of what makes us great and influential in our own right.

In this session, Dana will show you how to build meaningful connections within your community (whatever that may be!) by telling your own unique story. Because when you tell that story, you can take yourself – and your organization – to new heights.

Dana will help you step away from internal self-doubt, imposter syndrome, and comparison mentality so you can become the thought leader you deserve to be.

Your Story is Worthy Too 

We live in a subscription economy that's projected to grow to $1.5 trillion by 2025! But is that trend impacting how donors give?

In this session, become part of the Monthly Giving Mastermind! You'll walk away with a step-by-step guide for building a successful monthly giving program, plus 5 practical case studies on donor acquisition and retention from fellow nonprofits of ALL sizes.

The Monthly Giving Mastermind - 5-Step Framework to Build, Grow & Sustain Subscriptions for Good

As a nonprofit, did you know you can grow your email list with Facebook and Instagram Ads?

In this session, I'll guide you through a proven 7-day lead generation ad campaign strategy, the lead magnets, ads, and copy to grow your list with 100 new emails.

Grow Your Email List with Social Media Ads: A Proven Method for 100 Subscribers in 7 Days

This media kit includes Dana's bio, list of top keynote sessions, and testimonials from live and virtual events.

Download Dana's Comprehensive Media kit

Grab the media kit!

Dana has worked with Movember, Dress for Success, USTA, American Idol, The Gary Sinise Foundation, Coin Up, Hashtag Lunchbag, and many more.

Earlier in her career, she spent time in New York City working on business development and client management for some of the most notable sports, entertainment, and consumer brands in the US.

Dana frequently speaks on innovative ways for nonprofits to increase their online fundraising efforts. She’s been a featured speaker at We Are For Good, WISE Los Angeles, YNPN, Television Academy Foundation, NonprofitWebAdvisor, Sprout Social, Givebutter, Dress for Success, and many more.

She believes social media is a powerful vehicle to spark social change.

Why Dana Snyder?

Dana Snyder is the founder and CEO of Positive Equation, a digital consultancy focused on teaching nonprofits how to transform their online experiences to attract recurring donors

I’ll push you to think outside the box. You might even feel a bit uncomfortable trying something new - but as we all know, growth doesn’t happen in comfort zones. 

My Mission is To be Your resource & partner in helping You amplify Your mission through innovative digital marketing & technology.


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