We live in a subscription economy, yet many nonprofits are just beginning to unlock the transformative power of recurring donations. Here's how.

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My name is Dana Snyder and I help audiences discover their unique stories to expand their impact and online presence.  

KEYNOTE speaker

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In an age where relatability is more important than ever, Dana teaches professionals how to craft their unique brand narrative, establish thought leadership that resonates & grow communities of super fans.

Breakthrough the Noise

Electrifying keynotes that ignite inspiration and spark lasting change

in-person keynotes

Roll up your sleeves and dive deep: intensive, hands-on workshops that turn concepts into practical skills.

half-day workshops

Powerful insights and lively conversations from anywhere in the world.

virtual sessions

Aude‑Eureka Mondé, Community Foundation of Sarasota County

At our Community Foundation, we host multiple nonprofit workshops throughout the year, with a goal of teaching them new skills or sharpening them with new knowledge and trends in the industry.

Dana doesn’t miss a beat when it comes to recommending platforms and best new practices based off the problems and goals our nonprofit partners bring to the table during a live training session. Our foundation, as well as our nonprofit partners, are always excited to work with her year after year!

Whether it’s engaging a room of 200+ nonprofit professionals (seasoned and new to the game) with a powerful presentation, or provide coaching and feedback to a small group of nonprofit newbies, Dana Synder is the digital marketing expert you want to work with.

amanda dafonte, network for good

She takes the time not only to explain key concepts, but show them in action. She was able to introduce new topics and techniques to our audience that left them feeling inspired, rather than overwhelmed. I would absolutely recommend any kind of learning coming from Dana.

Dana is an engaging, energetic, and incredibly knowledgeable speaker! Her presentation makes you feel like you are sitting in the room with her.

natalie carns, sarkey's foundation

Dana came as a breakout speaker for the Southwest Regional Leadership Forum. She was a standout presenter and helped further Sarkeys Foundation’s mission in supporting nonprofits in Oklahoma.

Her expertise seamlessly blended insightful strategies with compelling anecdotes, leaving the audience inspired with actionable takeaways. 

floyd jones, givebutter

I loved how she leveled with our audience. Instead of speaking in terms that no one understood, she directly opened up her ads account and SHOWED us how to build an ad. She worked with us and was invested in our success. Dana is a dynamic, gifted speaker who provides insight and excitement. We can't wait to have her back!

Dana is a social media and digital marketing TITAN! Her points were timely, effective, and engaging. 

SARAH BOVE, AFFILIATE RELATIONS SUSTAINABILITY SPECIALIST, DRESS FOR SUCCESS

Her interactive workshop helped session-goers learn how to analyze their audience and create purpose-driven content, yielding impactful results. Attendees provided positive feedback, saying that Dana was both knowledgeable and highly engaging. Dana was a pleasure to work with and comes highly recommended!

"Dana was a fantastic asset at the 2019 Dress for Success Affiliate Leadership Conference in Vancouver, Canada, where she shared her expertise in nonprofit digital strategies."

CAITLIN MENDOZA-PRICE, SPAY NEUTER PROJECT OF LOS ANGELES

What I loved was the number and value of the tools she gave us right out of the gate. Her ideas were so amazing and inspired creativity around events that I haven't felt since Covid hit. AMAZING!”






“Dana's webinar was by far the most valuable webinar I've ever attended. In fact, I'd rate this above any Convention session I've ever attended."

JILLIAN HASNEr, PRESIDENT & CEO of TAKE STOCK IN CHILDREN

She is clearly an expert in her field and easily conveyed her knowledge to even those of us that are less social media savvy. Positive Equation is an investment for any nonprofit, not an expense!”

“Dana gets five stars from Take Stock in Children! Dana presented content that is informative, engaging, and actionable for all levels."

Joe huber, sprout social

"Dana Bakich is professional, smart, and sharp on the fly. She moves with the flow of the conversation and elevates the quality of both production and content."





A.J. Steinberg, CFRE

Working with Dana Snyder of Positive Equation will be a real game-changer for organizations that want to ramp up their social media presence, expand their support base, and attract sponsors.

Dana's impressive background working with for-profit media and entertainment gives her a unique perspective when it comes to attracting audiences and converting viewers into supporters. Dana infuses all her training and presentations with positive energy, innovative ideas, and tangible takeaways for organizations.

previous speaking engagements have included:

Speaker Reel

My favorite thing to do!

both sessions are Available for a 45-60 minute keynote or half-day workshop. A workshop is perfect for a group who want hands-on practice with templates they can implement immediately.

Featured Workshops & Keynotes

Mission-driven leaders are REALLY good at talking about their organization's work. So good, in fact, that they sometimes lose sight of what makes them great and influential in their own right.

But in today's interconnected world, your personal brand is the bridge that connects your mission to the people who need to hear it most.

In this session, Dana will show your audience how to build meaningful connections within their communities (whatever that may be!) by telling their own unique stories.

Because when those stories are told authentically, they become powerful catalysts for change – attracting partnerships, funding, and opportunities that can take both you and your organization to new heights.

In an era where trust in institutions is declining but belief in individual voices is soaring, your personal story isn't just nice to have – it's essential for amplifying your mission's impact.

Dana will help you step away from internal self-doubt, imposter syndrome, and comparison mentality so you can become the thought leader you deserve to be.






Your Story is Worthy Too 

"If you need a boost and validation of who you are, what you do, and how you got to this place in your life, you don't want to miss Dana Snyder's, Your Story is Worthy Too."
The subscription economy is projected to hit $3 trillion by 2025 – and this shift is transforming how donors give.

While grants, major gifts, and corporate partnerships remain vital, they're unpredictable

Monthly giving programs 
create the most sustainable & predictable revenue streams, powered by your most committed supporters who become true partners in your mission.

Drawing from her experience creating 18+ monthly giving programs, Dana will share the proven 5-Step Framework from her bestselling book, "The Monthly Giving Mastermind." But here's the twist: the growth of a successful recurring giving program extends beyond the boundaries of the organization itself.

Get ready to transform your organization's financial future!

Say goodbye to donor churn and revenue uncertainty, and hello to predictable, growing support that lets you focus on what matters most: your mission.



The Monthly Giving Mastermind:
5-Step Framework to Build, Grow & Sustain Subscriptions for Good

"Her energy is so good. I love her ideas. Making monthly giving connections to subscriptions was really cool. I've known we need to bolster our monthly giving, but this session made it practical and less daunting!”

This media kit includes Dana's bio, list of top keynote sessions, and testimonials from live and virtual events.

Download Dana's
2025 Media kit

Grab the media kit!

Dana has worked with Movember, Dress for Success, USTA, American Idol, The Gary Sinise Foundation, Coin Up, Hashtag Lunchbag, and many more.

Earlier in her career, she spent time in New York City working on business development and client management for some of the most notable sports, entertainment, and consumer brands in the US.

Dana frequently speaks on innovative ways for nonprofits to increase their online fundraising efforts. She’s been a featured speaker at We Are For Good, WISE Los Angeles, YNPN, Television Academy Foundation, NonprofitWebAdvisor, Sprout Social, Givebutter, Dress for Success, and many more.

She believes positive personal stories are powerful vehicles to spark change.

Why Dana Snyder?

Dana Snyder is the founder and CEO of Positive Equation, a digital consultancy focused on teaching nonprofits how to transform their online experiences to attract recurring donors

Want more information about booking Dana?

Fill out the form or contact Kat@positiveequation.com. We're so excited to learn more about your event, the audience, and impact we can create together!


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