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monthly giving!

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FEB 25-26

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Unlock the Power of a Thriving, Loyal Community Through Your Monthly Giving Program

3 ways to work together

Whether you're in the BUILD or GROW phase, there's support
for every stage of your monthly giving program.

Dedicated 1:1 time to work on your existing monthly giving program.

You have a monthly giving program. This is an annual immersive digital + IRL experience to grow and scale with peers.

The one-stop shop to create & launch an impactful recurring donor program.

The Monthly Giving Mastermind®

Included:
  • The name for your monthly giving program
  • An optimized donation experience and impact giving amounts
  • A custom-branded donation page
  • Donor messaging that converts (all copy drafted for the website + social graphics)
  • A 4-part email welcome series + automation 
  • An email acquisition series template
  • A launch strategy + social campaign assets
  • A month of support with weekly calls

The Monthly Giving Mastermind® brings ALL the necessary experts together to provide YOU with a one-stop shop to launch an impactful recurring donor program!

The Mastermind has two rounds: January & June.

- Julia, The Party

"The support from a number of different professionals - from video work, copywriting, graphics, and everything in between - was so smooth!"

The new landing page is such an upgrade and really gets to the heart of what we do and how we want people to partner with us.





"The mastermind was a well-run, individualized experience."

The              Monthly Giving Mastermind®

Mini

The Mini Mastermind is an ANNUAL immersive virtual + (optional) in-person experience just outside of Atlanta, Georgia to reset, recharge, and GROW your monthly giving strategy with confidence and community.

What Retreat attendees say:

What's included:
  • Quarterly 1:1 strategy calls with strategist (90 minutes)
  • Monthly group calls, curated by program size
  • A private Slack community
  • An optional 1.5-day in-person retreat (Spring, Serenbe, GA)

limited to 40 spots - $199/m or $2150 (10% off annual) + optional retreat

**Discount available for mastermind alumni

VIP Intensive

You’re not just looking for advice—you need a game plan that’s custom-built for your nonprofit’s goals, challenges, and unique strengths.

With a VIP Intensive, we’ll spend 1.5 days focused solely on your organization, diving deep into your monthly giving program and crafting strategies that will deliver transformational results.

What I've helped an org accomplish in 1.5 days:
  • Created a compelling name for a monthly giving program
  • Developed impact-focused donation amounts 
  • Built a strategic acquisition plan 
  • Wrote captivating landing page copy that converts visitors into loyal sustainers
  • Built a 12-month comprehensive retention strategy

Book a VIP Intensive and let’s work together to break through the barriers holding back your growth.  

In-person ($12,000) or virtual ($5,000) options available. 


A VIP Intensive will supercharge your monthly giving program with 1.5 days of expert strategy, tailored just for you.

""Transformative experience" is an understatement. Saying that hiring Dana was the "best investment we ever made" would be another understatement.

Not only do we have a new front page on our website, we also have new donation landing pages, new language to show what each investment accomplishes, workflows, etc...It all began with a free Monthly Giving Summit, followed by Dana's book, "The Monthly Giving Mastermind," (I confess it's the only book on fundraising I ever read cover to cover!), and we were hooked.

Dana is a professional and working with her has shifted our entire fundraising focus to one where we're consistently showing appreciation for our supporters, engaging them in new ways in the work of our organization, and providing inspiring opportunities for existing and new donors to support the vital work of our organization.

Don't walk - run! - to work with Dana. You won't regret it." - Ricci Joy Levy, President & CEO, Woodhull Freedom Foundation

CLIENT REVIEWS:

“At the Tim Tebow Foundation, we try to bring our best for our giving family in hopes they get to experience the impact of the life-changing mission they are a part of. Our Intensive time with Dana helped us craft a 12+ month strategy to improve how we communicate with our giving family, how we share stories with them, and ultimately how we help them experience the mission and work they are a part of, and enable us to do.

Not only has the strategy and execution helped us love on our giving family in a more strategic and meaningful way, but its also helped us reduce our monthly churn rate by about half. The longer our giving family stays with us and experiences their impact, the more vulnerable people we can reach and bring Faith, Hope and Love to.

We are very grateful for the time spent with Dana, and love the return its already had for the ministry!”- Kyle Roosen, Sr. Marketing & Communications Director

“Before working with Dana, we felt stuck - our website and donor experience weren’t reflecting the impact we’re making. Dana helped us refine our message and highlight the heart of our work in a way that speaks directly to supporters.


Her guidance was not only strategic but also deeply personal. She really took the time to understand who we are as an organization and what makes our community special. Her ability to blend storytelling, branding, and functionality made the entire process feel collaborative and inspiring.

We never felt alone or overwhelmed - she was there every step of the way. If you're a nonprofit looking to grow your impact, clarify your message, and build deeper donor relationships, working with Dana is an investment you won’t regret. She’s not just a strategist - she’s a true partner in helping you bring your mission back to life.”- Natalie Bruegger, Senior Director of Events & Marketing

"As a consultant working with Joe DiMaggio Children’s Hospital Foundation, I had the opportunity to collaborate with Dana Snyder and the Foundation team as Dana led the design and implementation of a new sustainers program.

She guided us through every step...from building the giving site to integrating the right technology….with clarity, enthusiasm, and expertise. Even before launch, the program is positioned for success thanks to her leadership and hands-on approach." - Moira K. Connolly, MSN, JD, LLM

"I have been highly impressed by Dana and the team at Positive Equation. Dana's workshop was incredibly helpful in helping us shape and organize a cohesive strategy for our Wingman program, helped illustrate its potential, but in my opinion and most importantly, help us see that it is possible to grow the program to make significant impact on our scholarship recipients.

I have been incredibly impressed by the level of preparation Dana put in prior the workshop, coming in with a strong understanding of where we are currently and where some quick wins were available. Then we finish the workshop, and she continues to follow up and walk us through the entire plan we laid out, getting us in contact with resources and helping us stick with the plan! Over and above anything I had expected when we signed up for the workshop.

I would highly recommend Dana and Positive Equation for an organization that is starting a monthly giving program or is looking to improve their existing program." - Enoch Cronk, Individual Impact Officer, Folds of Honor