Reading Time: < 1 minute LISTEN ON APPLE | LISTEN ON SPOTIFY How can earned media create viral moments and drive impact?  Today, we’re dissecting the evolution of earned media and how to measure success in the digital realm, especially for nonprofits. And there’s no one better to team up with for this conversation than Joe Quenqua, one of the […]

Reading Time: < 1 minute LISTEN ON APPLE | LISTEN ON SPOTIFY Francesca Orsomarso’s arsenal of digital strategies flips the script on traditional recruitment.  In today’s case study, we’re breaking down exactly how Upstate Cerebral Palsy attracted 2,000 qualified applicants within a few months of launching a campaign with FMN Creative. Francesca shares their brilliant one-page funnel strategy (and how […]

Reading Time: 2 minutes LISTEN ON APPLE | LISTEN ON SPOTIFY If you have a controversial issue or topic that your organization focuses on, sometimes it’s difficult to figure out how to market and share your mission – especially if you’re getting shut down and censored by platforms for sensitive or politicized material.  Jayde Powell and Gbemi Maiyegun, co-founders […]

Reading Time: 2 minutes LISTEN ON APPLE | LISTEN ON SPOTIFY Join me May 15-16 in Chicago at Collaborative by Classy to explore the future of fundraising, connect with like-minded leaders, and leave with proven strategies to raise more for your mission! Get your ticket here: https://bit.ly/49opxd0 Use code: POSITIVEEQUATION for 10% off How can a perfectly crafted cold email […]