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How Upstate Caring Partners Attracted 2,000 Applications Using A Digital Campaign

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Francesca Orsomarso’s arsenal of digital strategies flips the script on traditional recruitment. 

In today’s case study, we’re breaking down exactly how Upstate Cerebral Palsy attracted 2,000 qualified applicants within a few months of launching a campaign with FMN Creative.

Francesca shares their brilliant one-page funnel strategy (and how it was a MAGNET for attracting job seekers), plus the targeted ad approach that resonated with potential recruits and generated awareness. 

Listen closely as we also reveal how integrating CRM systems with Zapier can create a personal touch, leading to staggering open rates. 

Hiring great talent is something that every nonprofit has a need for. If you’re ready to amplify your current recruitment efforts and connect with your audience on social media, don’t miss this conversation!


Resources & Links

The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket — the lowest price available anywhere right here: https://bit.ly/NIOSummit2024

Learn more about FMN Creative on their website, Facebook, LinkedIn, and Instagram.

Connect with Francesca at francesca@fmncreative.com.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.

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