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The Addition

THE BLOG

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Welcome to The Addition! Where I share my raw & real thoughts + experiences about digital marketing for nonprofits.

What Equipment Do You Need For A Virtual Event?

What equipment do you really need for a virtual event? If your natural reaction is to:  Go to Amazon.com  Type “computer microphones” in the search bar. Walk away from computer because 4K+ results just popped up. Let me help you out. How your event looks and sounds is a big deal. If done right, your […]

Person standing at desk using mic and lighting equipment

Social Media Tips

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Free Social Media Management Tools

What does your bio line read on LinkedIn? Experienced social media marketer in the nonprofit sector.  Cool. But what if it were completely honest? I literally do it all. Copywriting, developing platform strategy, crafting the tone and voice for the brand, mapping out a content calendar, designing graphics, replying back to followers, analyzing analytics, providing […]

Free Social Media Tools

Social Media Tips

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End of Year Social Campaign

Your non-profits EOY campaign is probably already underway — the development team is busy with calls and zoom meetings, a final round of edits is being done on the drip email series, and deadlines are looming on a billion different projects. But was someone from your social media team at the table for those conversations?  […]

EOY Social Campaign

Executive Directors

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#GivingTuesday Social Media Strategy for Nonprofits

  In response to COVID-19, #GivingTuesday launched #GivingTuesdayNow in May. If you have any hesitations about people’s generosity during this time, check out these stats. #GivingTuesdayNow generated more than $503M online donations with 3 billion impressions from 145 different countries. That’s in one day.  (You can check out the full impact report here.) Having an […]

#GivingTuesday

Social Media Tips

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