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Missions to Movements

THE BLOG

Welcome to my blog! Where I share my raw & real thoughts + experiences about digital marketing for nonprofits.

How Upstate Caring Partners Attracted 2,000 Applications Using A Digital Campaign

Reading Time: < 1 minute LISTEN ON APPLE | LISTEN ON SPOTIFY Francesca Orsomarso’s arsenal of digital strategies flips the script on traditional recruitment.  In today’s case study, we’re breaking down exactly how Upstate Cerebral Palsy attracted 2,000 qualified applicants within a few months of launching a campaign with FMN Creative. Francesca shares their brilliant one-page funnel strategy (and how […]

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How To Create Community on Social with a Controversial Topic or Cause

Reading Time: 2 minutes LISTEN ON APPLE | LISTEN ON SPOTIFY If you have a controversial issue or topic that your organization focuses on, sometimes it’s difficult to figure out how to market and share your mission – especially if you’re getting shut down and censored by platforms for sensitive or politicized material.  Jayde Powell and Gbemi Maiyegun, co-founders […]

Podcast

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Attract Corporate Partners in 30 Days with 2 Cold Emails

Reading Time: 2 minutes LISTEN ON APPLE | LISTEN ON SPOTIFY Join me May 15-16 in Chicago at Collaborative by Classy to explore the future of fundraising, connect with like-minded leaders, and leave with proven strategies to raise more for your mission! Get your ticket here: https://bit.ly/49opxd0 Use code: POSITIVEEQUATION for 10% off How can a perfectly crafted cold email […]

Podcast

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A Unique PR Opportunity for Nonprofits to Stand Out in 2024

Reading Time: < 1 minute LISTEN ON APPLE | LISTEN ON SPOTIFY Join me May 15-16 in Chicago at Collaborative by Classy to explore the future of fundraising, connect with like-minded leaders, and leave with proven strategies to raise more for your mission! Get your ticket here: https://bit.ly/49opxd0 Use code: POSITIVEEQUATION for 10% off What’s the unique approach nonprofits have when […]

Podcast

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