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Missions to Movements

THE BLOG

Welcome to my blog! Where I share my raw & real thoughts + experiences about digital marketing for nonprofits.

How the Canada Post Strike Inspired Hope Centre Ministries to Rethink Direct Mail Delivery

Reading Time: < 1 minute LISTEN ON APPLE | LISTEN ON SPOTIFY The Canada Post strike began on November 15th, and Shellie Power, the Executive Director of Hope Centre Ministries, is here to shine a light on the fascinating creative strategies she’s crafted to maintain crucial donor communications. (Hint: it’s pretty heartwarming!) We talk about the strike’s ripple effect that has […]

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How to Stand Out on GivingTuesday? Send THIS One Email & You’ll Captivate Donors

Reading Time: < 1 minute LISTEN ON APPLE | LISTEN ON SPOTIFY Caught in the beautiful whirlwind of Giving Tuesday, I found myself reflecting on a vital lesson learned from last year’s campaign. Imagine the scenario: you pour your passion and effort into creating a memorable GivingTuesday, only to find that the connection with your donors dwindles as soon as […]

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Ben & Jerry’s + Greyston Bakery: How Brands Can Leverage Lived Experiences Responsibly

Reading Time: < 1 minute LISTEN ON APPLE | LISTEN ON SPOTIFY  As a board member of the Impact Communications Institute (ICI), I am excited to share a thought-provoking conversation during one of our Impact Councils that we hosted in partnership with 3BL Media. In this episode, we explore how open hiring and criminal justice reform can be woven into […]

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12 Must-Have Tools for Nonprofit Professionals: My Favorite Business & Productivity Picks for 2025

Reading Time: 6 minutes LISTEN ON APPLE | LISTEN ON SPOTIFY   The holiday season is in full swing, and in the spirit of giving, I’m sharing 12 of my favorite things—tools, services, and products that have made a huge impact on my work and personal life throughout the year. Whether you’re looking for ways to boost productivity, streamline your […]

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