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FEB 26 -27

How Every Shelter’s GivingTuesday Quiz Strategy Generated 170+ New Contacts

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How Every Shelter’s GivingTuesday Quiz Strategy Generated 170+ New Contacts

In an innovative approach to GivingTuesday fundraising, Every Shelter demonstrated how a simple quiz could transform donor engagement and generate impressive results. Through their strategically designed quiz campaign, the organization successfully acquired over 170 new contacts and $10 gifts per quiz submission, proving that creative digital strategies can significantly impact nonprofit fundraising efforts.

The Power of Interactive Content in Nonprofit Marketing

While traditional fundraising methods still have their place, interactive content has emerged as a game-changing tool for nonprofit organizations seeking to engage potential donors. Every Shelter’s Lauren Hanson recognized this potential and implemented a quiz-based strategy that not only captured attention but also drove meaningful connections with their audience.

Inside Every Shelter’s Quiz Strategy

The success of Every Shelter’s campaign can be broken down into several key components that worked together to create a compelling donor journey:

1. User-Friendly Quiz Platform
Every Shelter chose an easy-to-use quiz maker platform (Interact), making the implementation process smooth and efficient. This technical foundation enabled them to focus on creating engaging content rather than wrestling with complex technology.

2. Strategic Email Sequence
Following the quiz, participants were enrolled in a carefully crafted 4-part email sequence. This sequence was designed to nurture new contacts and ultimately invite them to join “The Haven,” Every Shelter’s monthly giving program. The structured approach helped build relationships with potential donors through consistent, valuable communication.

3. Inspiration from Success
The campaign drew inspiration from The Adventure Project’s successful quiz strategy, demonstrating the value of learning from and adapting proven approaches in the nonprofit sector. This willingness to learn from others and adapt successful strategies showcases the power of collaboration within the nonprofit community.

Beyond the Quiz: Every Shelter’s Collaborative Impact

Every Shelter’s innovative approach to fundraising reflects their broader commitment to collaborative impact. Their work extends from practical initiatives, such as partnering with Ugandan refugee tailors to create recycled billboard bags, to artistic expressions like their impactful mural project in Brooklyn. These diverse projects share a common thread: leveraging collaboration to support displaced refugees in East Africa.

Key Takeaways for Nonprofits

Every Shelter’s successful campaign offers several valuable lessons for other nonprofits looking to enhance their fundraising efforts:

1. Embrace Interactive Engagement
Quizzes offer a unique way to connect with potential donors while gathering valuable contact information. They transform the traditional donation ask into an engaging experience that provides value to participants.

2. Follow-Up Matters
A well-planned email sequence helps nurture new contacts and guide them toward deeper engagement with your organization. Every Shelter’s 4-part sequence demonstrates the importance of strategic communication following initial contact.

3. Learn from Success
Don’t hesitate to draw inspiration from successful strategies used by other nonprofits. Adapting proven approaches can help accelerate your organization’s growth and impact.

Every Shelter’s GivingTuesday quiz campaign demonstrates that innovative digital strategies, when properly executed, can drive significant results for nonprofit organizations. By combining interactive content with strategic follow-up and authentic mission-driven work, nonprofits can create lasting connections with potential donors and amplify their impact.

Their success proves that with creativity, strategic planning, and a commitment to engagement, nonprofits can transform traditional fundraising approaches into dynamic campaigns that resonate with modern donors. As the digital landscape continues to evolve, such innovative approaches will become increasingly valuable for organizations seeking to expand their reach and deepen their impact.

Want to learn more about implementing a quiz strategy for your nonprofit? Explore Every Shelter’s approach and discover how they’re making a difference through collaborative initiatives supporting displaced refugees in East Africa: https://everyshelter.org/displacement-quiz/

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