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This show is brought to you by GivingTuesday! GivingTuesday is a global generosity movement that started in 2012 with a simple idea: a day to do good.

This year, on Tuesday, December 2, 2025, join the conversation: share your favorite nonprofit’s campaign, volunteer for a cause you care about, share an act of kindness, or encourage your audience to do the same.

Use #GivingTuesday, tag @GivingTuesday, and visit GivingTuesday.org/Participate to get involved and inspire others!

Apply for the Values in Action Award – $100k in Marketing Services with Marivi Bryant

Transforming Nonprofit Marketing with the Values in Action Award

For many nonprofits, marketing is the biggest challenge and the biggest gap. While missions are inspiring and impactful, limited budgets often mean storytelling, branding, and digital presence fall to the bottom of the list. This creates what Marivi Bryant, founder of Home Agency, calls the “hamster wheel” effect: nonprofits need marketing to raise funds, but lack the funds to invest in marketing.

That’s why Home Agency launched the Values in Action Award, a $100,000 investment in marketing services for one nonprofit organization. Applications are open until October 15th, and the winner will be announced on Giving Tuesday.

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Why Marketing Matters for Nonprofits

With nearly 25 years of experience leading campaigns for brands like JetBlue, New Balance, the Phoenix Suns, and The NASCAR Foundation, Marivi Bryant brings a powerhouse perspective on how marketing builds trust and drives results.

Her philosophy is rooted in three lessons:

1. Storytelling inspires donors. Whether through visuals, testimonials, or descriptive copy, stories connect people to the mission.

2. Branding builds trust. A strong, consistent brand identity gives donors confidence in your ability to steward resources.

3. Authenticity drives engagement. Authentic communication by sharing wins, struggles, and human moments, resonates far more than polished jargon.

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What the $100,000 Award Covers

The winner of the Values in Action Award will receive a tailored package of services designed to amplify their impact. This could include:

• A full brand refresh (logos, colors, and messaging)

• Website updates for stronger storytelling and user experience

• Content strategy and planning for social, email, and web

• Email marketing journeys to nurture donors and supporters

• Digital asset creation and design support

• Practical tools (like uploading brand guidelines to Canva) to help staff sustain their marketing efforts long after the award

The Home Agency team also emphasizes sustainability, leaving the nonprofit with strategies and tools to continue thriving once the services are complete.

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How to Apply

Applying is simple. Nonprofits in good standing can submit a short application through wearehomeagency.com/values-in-action-award before October 15th. Finalists will be interviewed in November, with the winner announced on Giving Tuesday.

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Takeaway for Nonprofits

In today’s crowded fundraising environment, strong storytelling isn’t optional, it’s essential. Nonprofits that connect authentically with donors, showcase impact, and build trust through consistent branding will not only raise more but also cultivate deeper relationships.

The Values in Action Award is more than $100,000 in services—it’s a chance to finally break free of the marketing “hamster wheel” and create a foundation for sustainable growth.

Apply today and give your nonprofit’s story the platform it deserves.

Resources & Links

Connect with Marivi on LinkedIn and learn more about Home Agency on their website and on Instagram.

My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.

Join The Sustainers, my Slack community for nonprofit professionals growing and scaling a recurring giving program.

Use #GivingTuesday, tag @GivingTuesday, and visit GivingTuesday.org/Participate to get involved and inspire others!

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.