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How Text Messaging Transformed Monthly Donor Growth and Retention: Insights from the Monthly Giving Summit with Tatango

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How Text Messaging Transformed Monthly Donor Growth and Retention: Insights from the Monthly Giving Summit with Tatango

At the 2025 Monthly Giving Summit, we explored how nonprofits are harnessing the power of text messaging to grow and retain monthly donors. Presented by Tatango, this session provided real-world examples of how SMS can be a game-changer for acquiring new supporters and engaging them long-term.

Why Text Messaging Works for Monthly Giving

Nonprofits are increasingly turning to text messaging as a fast and personal channel for reaching out to supporters. Whether it’s for acquiring new monthly donors or keeping existing ones engaged with timely, personalized updates, SMS has proven to be an effective tool in the fundraising toolbox.

In this session, you’ll learn:

  • Best practices for crafting SMS campaigns that convert supporters into monthly donors
  • How text messaging helps retain donors by providing personalized engagement
  • Bingo-themed activities to showcase creative text messaging examples



Key Takeaways from the Session

  • Learn how text messaging helps nonprofits connect with supporters in a quick and personal way.
  • Discover how Tatango’s text-to-give features are helping nonprofits scale their monthly giving programs.
  • Explore real-life examples of successful nonprofit text messaging campaigns.

Thank You to Our Partners

This event was made possible by the generous support of:

Learn more about Tatango

Connect with Mike Snusz

Access all session recordings and materials here.

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