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Small tweaks, big impact!

At the 2025 Monthly Giving Summit, the Fundraise Up team, alongside Boys & Girls Clubs of America and Greater Good Charities, shared how two simple yet powerful tactics, cart recovery and upsell links, are revolutionizing donor conversion and retention.

These strategies might seem minor, but when executed effectively, they result in major fundraising growth, helping nonprofits:

• Recover potential lost donations
• Increase average gift size
• Expand their supporter base

Meet the Experts

• Sehal Shah: Partnerships Specialist, Fundraise Up
  
• Salvatore Salpietro: Chief Community Officer, Fundraise Up
  
• Rupert Schutz: Director, Digital Performance, Boys & Girls Clubs of America
  
• Kim McGorty: Director of Donor Experience, Greater Good Charities

Key Takeaways from the Session

Cart Recovery: Reducing Lost Donations

• Learn how nonprofits can re-engage donors who abandon the donation process.
• Discover automated follow-up tactics that bring supporters back and increase conversions.
  

Upsell Links: Elevating Donor Giving

• How a small nudge can turn a one-time donor into a recurring supporter.
• Real-world examples of upsell techniques that boost gift amounts with minimal effort.
  

Optimizing the Donor Experience

• The psychology behind why and how donors upgrade their giving.
• Actionable insights on integrating these strategies without disrupting the donor journey.

Thank You to Our Partners

This event was made possible thanks to:

• Givebutter
• Fundraise Up
• MissionWired
• Tatango
• iDonate
• DonorPerfect

Learn more about Fundraise Up’s innovative tools: Fundraise Up

Access all session recordings and materials here.