social media for nonprofits

wow, that spoke right to me wallet to donate


I believe that positive stories of change can transform our world into a better place.

That’s why I offer social media audits for nonprofits - to help heart-driven nonprofit marketers think outside the box and apply new digital marketing strategies to cultivate a passionate audience of donors, partners, and advocates.

Social media opens up the door to endless opportunities to expand your reach, share your impact and mission, collaborate, all while raising digital funds and creating a movement.

Ready to discover what social media strategies your nonprofit needs?

"As a global development organization, our social media platforms are critical for communicating, storytelling and raising awareness. When COVID-19 hit, we knew we needed a robust social media strategy.

After talking with Dana, we asked her to conduct a social media audit for us -- and her detailed analysis of our social media ROI was incredible. Dana is beyond organized, efficient, responsive -- and knows her stuff through and through. We're beyond excited to continue our work with Dana."

What People are Saying

Lisa Moon

President and CEO, The Global Foodbanking Network


“Positive Equation exceeded our expectations and brought a fresh perspective to our team to fully understand our social media analytics.

Dana went above and beyond in our workshop in sharing fantastic resources to ensure a successful strategy moving forward.” 

marissa peden

Director of Strategic Partnerships, Dressember


What People are Saying

"Dana is a rockstar. She provided the resources, expertise and care that we needed in reviewing our social data + analytics.

Her attention to detail and creativity throughout the process made things easy and gave us a clear social strategy for lasting impact.”

What People are Saying


VP of Business Operations, Game On Nation


Does your social media presence feel stagnant?

Let’s schedule a call to dive under the hood of your organization and outline your business goals.

I’ll provide a comprehensive and personalized audit of your existing social media strategies and organizational objectives, while providing recommendations based on your cause and mission.

From there, we’ll create a fundamental digital marketing and social media strategy that serves your purpose

You might even walk away from our session feeling excited and prepared for what comes next.

Go ahead - you can breathe that sigh of relief.

Social Media Audit & Consultation

At the end of the strategy session, 
you’ll walk away with:

Strategic digital initiatives that directly align with your business goals.

A report filled with data showing you where you’re successful and key areas for improvement.

Feeling excited and feel prepared with a straightforward list of to-do’s to check off! 

A direct understanding of how social media serves a KEY purpose within your nonprofit.

(1-3) Hour Strategy Session - Review the Audit, Recommendations & Strategic Plan

Comprehensive & Personalized Social Media Audit + Suggested Strategic Social Media Initiatives

Discovery Call - Learn more about your business goals & mission

I dig into the data looking for the little things that turn into BIG opportunities. 

What does a Social Media Audit & Consultation consist of?

What's the Invesment?

$1000 - Audience Analysis + 1 hour workshop
Build an online fundraising strategy and capture new donors with a plan backed by data. The Audience Analysis Report will help you uncover new donor opportunities, inform ad spend & partnerships, understand audience psychology, and much more.

$2500+ - Comprehensive Social Media Audit + 2 hour workshop
Provides a dive deep into your overall social channel performance, content evaluation, audience insights, video retention, and website acquisition.

The report also provides strategic recommendations to increase performance across each platform based on your business objectives. 

Ready to build an online fundraising strategy that works?