hey, i'm dana snyder

I Teach Nonprofits How to Increase Their Visibility & Impact with Social Media Ads + Launch Monthly Giving Programs

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Want To Attract Donors With Social Media Ads? Here's how. 

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You're Driven by Making a Difference

That being said, it's getting harder and harder to reach your organization's goals. Times aren't changing...they've changed.

You're busy wearing multiple hats and you don’t have the time to spend HOURS on figuring out social media content and developing digital marketing strategies, only to hear crickets in response while losing funds in the process.

As a social media coach for nonprofits, I specialize in teaching and equipping nonprofit teams with the digital marketing tools and knowledge necessary to attract new donors, love on the current ones, and raise more funds.

book dana snyder to speak at your next event 

Ready for Real Digital Solutions To Drive Impact? 

I equip your audience with new skills and learnings.

equipped for impact

I strive to evoke confident to develop impactful strategies.

strategic confidence

I create interactive virtual and in-person workshops and keynotes.

interactive workshops

amanda dafonte, network for good

She takes the time not only to explain key concepts, but show them in action. She was able to introduce new topics and techniques to our audience that left them feeling inspired, rather than overwhelmed. I would absolutely recommend any kind of learning coming from Dana.

Dana is an engaging, energetic, and incredibly knowledgeable speaker! Her presentation makes you feel like you are sitting in the room with her.

floyd jones, givebutter

I loved how she leveled with our audience. Instead of speaking in terms that no one understood, she directly opened up her ads account and SHOWED us how to build an ad. She worked with us and was invested in our success. Dana is a dynamic, gifted speaker who provides insight and excitement. We can't wait to have her back!

Dana is a social media and digital marketing TITAN! Her points were timely, effective, and engaging. 


Her interactive workshop helped session-goers learn how to analyze their audience and create purpose-driven content, yielding impactful results. Attendees provided positive feedback, saying that Dana was both knowledgeable and highly engaging. Dana was a pleasure to work with and comes highly recommended!

"Dana was a fantastic asset at the 2019 Dress for Success Affiliate Leadership Conference in Vancouver, Canada, where she shared her expertise in nonprofit digital strategies."


What I loved was the number and value of the tools she gave us right out of the gate. Her ideas were so amazing and inspired creativity around events that I haven't felt since Covid hit. AMAZING!”

“Dana's webinar was by far the most valuable webinar I've ever attended. In fact, I'd rate this above any Convention session I've ever attended."


She is clearly an expert in her field and easily conveyed her knowledge to even those of us that are less social media savvy. Positive Equation is an investment for any nonprofit, not an expense!”

“Dana gets five stars from Take Stock in Children! Dana presented content that is informative, engaging, and actionable for all levels."

Joe huber, sprout social

"Dana Bakich is professional, smart, and sharp on the fly. She moves with the flow of the conversation and elevates the quality of both production and content."

A.J. Steinberg, CFRE

Working with Dana Snyder of Positive Equation will be a real game-changer for organizations that want to ramp up their social media presence, expand their support base, and attract sponsors.

Dana's impressive background working with for-profit media and entertainment gives her a unique perspective when it comes to attracting audiences and converting viewers into supporters. Dana infuses all her training and presentations with positive energy, innovative ideas, and tangible takeaways for organizations.

here's the plan

Select The Tools & Resources You Need To Generate a Constant Flow of Online Donations 

Social Media Ad Courses for Visibility, Leads & Donations

Facebook and Instagram ads are an incredible tool for ALL size nonprofit teams looking to grow brand awareness, expand their audiences, and increase donations!

Each course provides step-by-step instructions to guide you through the ad creation process.

Mastermind to Build & Launch Your Recurring Donor Program 

Ready to create a transformative online donor's journey and generate recurring donors? Your supporters will thank you! Missions to Movements provides a done-with-you system and team to build and launch your recurring donor program!


donation optimization



Recent Blog Posts

My thoughts, tips, and advice about digital marketing for nonprofits.

This media kit includes Dana's bio, list of top keynote sessions, and testimonials from live and virtual events.

Download Dana's Comprehensive Media kit

Grab the media kit!


Want to learn some more tips for improving your online presence? Follow along on social!