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When it comes to environmental stewardship, few organizations make as big a splash as the Surfrider Foundation. Under the leadership of Chad Nelsen, this nonprofit powerhouse has transformed surfing culture into a global force for ocean and beach conservation. With over 27 years of experience, Chad’s journey offers invaluable lessons for nonprofits, environmental advocates, and anyone passionate about making a difference.
The Surfrider Foundation has grown from humble beginnings to a movement with 200 chapters and thousands of dedicated volunteers worldwide. This growth is rooted in a deep connection between surfing culture and environmental responsibility. Protecting what we love lies at the heart of Surfrider’s mission.
Corporate partnerships have played a pivotal role in expanding Surfrider’s impact. Successful collaborations with major brands like Alaska Airlines, GoPro, and Pinterest demonstrate the importance of alignment in mission and values.
When corporations align their sustainability goals with Surfrider’s mission, it creates mutually beneficial opportunities. These partnerships have not only increased funding but also amplified awareness, bringing Surfrider’s message to new audiences.
In the digital age, technology is transforming how nonprofits engage with their communities. Tools like Fundraise Up have enabled Surfrider to improve donor retention and scale their monthly giving program. Leveraging technology simplifies the donation process and deepens relationships with supporters.
Monthly giving creates a reliable revenue stream and fosters a community of loyal advocates. With these tools, Surfrider ensures every donor’s contribution has a lasting impact.
Public speaking has been a cornerstone of Chad’s leadership journey. A highlight was his TEDx talk, where he shared Surfrider’s mission with a global audience. Preparing for the 11-minute presentation required careful planning, including hiring a storytelling coach to craft a narrative that resonated deeply.
A great story has the power to inspire action, and the coaching process helped clarify the message and deliver it with impact.
Surfrider’s ability to stay culturally relevant is partly thanks to strategic use of platforms like LinkedIn and the emerging Bluesky network. By tapping into cultural moments and trends, they’ve expanded their reach and deepened their connection with supporters.
Social media is a powerful tool for creating conversations and driving action. From ocean cleanup campaigns to policy advocacy, Surfrider’s social strategy keeps their mission front and center.
Chad Nelsen’s journey with the Surfrider Foundation demonstrates the power of passion, innovation, and community in creating lasting environmental change. Whether through groundbreaking partnerships, cutting-edge technology, or inspiring storytelling, Surfrider continues to lead the charge in protecting our oceans and beaches.
Ready to get involved? Visit the Surfrider Foundation to learn more about their initiatives and how you can help ride the wave of conservation.
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