Gift For You: My 4-Part Monthly Giving Email Welcomes Series Using Flodesk (Done For You!)

Reading Time: 2 minutes

LISTEN ON APPLE | LISTEN ON SPOTIFY

This podcast is brought to you by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.

Gift For You: My 4-Part Monthly Giving Email Welcomes Series Using Flodesk (Done For You!)

Building a sustainable nonprofit requires more than just one-time donations—it thrives on committed, recurring support. In a recent episode of Missions to Movements, I break down an essential strategy: transforming one-time donors into reliable monthly contributors.

Today, I’m sharing something I normally reserve for my paid mastermind clients: a ready-to-implement, 4-part email welcome series designed specifically for monthly donors. Even better? It’s built in Flodesk so you can download and customize it immediately for your organization!

Why Monthly Donors Matter

When someone commits to monthly giving, they’re making a significant decision to support your mission long-term. This pivotal moment is an opportunity to solidify their connection with your cause, yet many nonprofits miss out by not having a structured welcome process in place.

The Four-Part Email Welcome Series

The following is the automated four-step email sequence designed to foster stronger relationships with new donors:

1. Welcome & Thank You (Sent 10 Minutes After Donation)
   • A warm and sincere thank-you message.
   • Sent with a slight delay to avoid inbox overload.
   • No additional asks—just pure gratitude.
2. Founder/Executive Director Message (Sent Day 1)
   • Personal message from leadership, reinforcing the donor’s impact.
   • Ideal opportunity to include a short, heartfelt video.
3. Impact Story (Sent Day 13)
   • Showcases the tangible effects of their contributions.
   • Can include a testimonial, story, or meaningful statistics.
4. One-Month Anniversary Email (Sent Day 30)
   • Celebrates their commitment and invites deeper engagement.
   • Opportunity to ask donors why they chose to give, strengthening the relationship.

This series is pre-built for Flodesk and can be integrated with Zapier for seamless automation across platforms like GiveButter, FundraiseUp, and Classy. This allows nonprofits to automate the entire process—eliminating manual data entry and ensuring every donor receives a consistent, heartfelt welcome.

Going Beyond Email: SMS Integration

For even higher engagement, it’s suggested to complement email outreach with SMS messaging. With open rates of nearly 99%, text messages offer a powerful way to keep donors connected and informed. Join me on March 26 at the SMS 101: Four Essential Messages to Engage Donors and Boost Giving webinar to learn how to leverage SMS effectively.

Resources & Links

This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.

• Download my FREE 4-part Monthly Giving Email Welcome Series templates here. And if you need implementation support, book a VIP Intensive with me.
• If you’re interested in incorporating text messaging into your donor engagement strategy, join me and the team at Tatango for a FREE webinar on March 26th at 1:30pm ET.
• Try out my favorite email marketing software, Flodesk, and get 50% off your first year!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Join The Sustainers, my Slack community for nonprofit professionals growing and scaling a recurring giving program.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.