The Power of Video: Boosting Your Nonprofit’s LinkedIn Presence

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This podcast is brought to you by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.

The Power of Video: Boosting Your Nonprofit’s LinkedIn Presence

Video is transforming how nonprofits connect with their audiences. LinkedIn’s video uploads have grown 34% year over year, and nonprofits can harness this trend to boost engagement and drive donations. LinkedIn members are more likely than average internet users to donate to nonprofits, making it an ideal platform for your organization.

Watch the FULL video here with the video examples referenced.

Key Benefits of Video on LinkedIn

• Build Trust: Videos create authentic connections with audiences.
• Increase Engagement: LinkedIn’s active users share and interact with nonprofit-related posts.
• Drive Donations: Video content fosters relationships, making viewers more likely to contribute.

How to Create Impactful Nonprofit Videos

1. Start Simple: Use a smartphone and a basic mic. Authenticity often outshines high production.
2. Repurpose Content: Turn blog posts, webinars, or newsletters into videos.
3. Tell Stories: Highlight real-life impact through compelling narratives.
4. Show Behind-the-Scenes: Share glimpses of events, your team, or daily operations.
5. Optimize Formats: Use vertical video (9×16) and keep it concise (30-90 seconds).

Practical Tools and Tips

• Editing: Use Canva (free for nonprofits), CapCut, or InShot.
• Equipment: A smartphone, ring light, and clip-on mic are affordable essentials.
• Captions: Add captions using LinkedIn’s tools or third-party apps for accessibility.

Best Practices for LinkedIn Video

• Hook Viewers Quickly: Engage your audience within the first three seconds.
• Include a CTA: Prompt viewers to take specific actions, like donating or volunteering.
• Engage with Comments: Build relationships by responding to audience interactions.
• Stay Consistent: Post regularly to understand what resonates.

Inspiring Examples

• Brown Bagging for Calgary’s Kids: A dynamic video highlighting their lunch delivery program with a strong Call to Action.
• City Harvest: A mix of event footage and voiceovers showcasing their mission.
• The Nature Conservancy: A video offering tips on reducing waste, blending education with visuals.

LinkedIn video marketing is a powerful way to amplify your nonprofit’s mission.

By starting small, focusing on storytelling, and staying consistent, your organization can build relationships and inspire action.

 

Resources & Links

This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.

Connect with Scott on LinkedIn.

Check out these recommended tools for making videos: Canva for Nonprofits, InShot, and CapCut.

If you’re interested in incorporating text messaging with 99% open rates into your donor engagement strategy, join me and the team at Tatango for a FREE webinar on March 26th at 1:30pm ET.

My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.

Join The Sustainers, my Slack community for nonprofit professionals growing and scaling a recurring giving program.

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