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Next-Level Strategies for Sustaining and Expanding Your Monthly Giving Program: NAACP & Concern Worldwide Share Insights
For nonprofits looking to take their monthly giving programs to new heights, this session offers practical strategies from two leading organizations: NAACP and Concern Worldwide. These experts are leveraging innovative techniques to not only sustain but also expand their monthly giving efforts.
Success Story 1: NAACP- The Launch of DRTV & Digital “Keep Advancing” Campaign
The NAACP launched a Digital Response TV (DRTV) campaign and the “Keep Advancing” digital campaign to amplify their sustainer program and engage a larger audience. Trovon Williams, SVP of Marketing and Communications, shares how their powerful messaging has resonated with supporters, driving significant engagement and donor retention. This session explores how multichannel digital strategies can work together to sustain and expand a monthly giving program.
Success Story 2: Concern Worldwide- Building a Recurring Giving Program on an International Scale
Concern Worldwide, a humanitarian organization that works in 25 countries, is scaling its recurring giving program on a global scale. Candance Patel-Taylor, Vice President of Marketing & Communications, reveals the challenges and successes of building a recurring giving program that reaches a global audience. Learn how they’ve adapted their strategy to different regions and donor segments, while keeping their core mission intact.
Key Takeaways from the Session
- NAACP: How to launch DRTV campaigns and leverage digital ads to boost sustainer programs.
- Concern Worldwide: Scaling a recurring giving program to an international level by targeting different donor demographics.
- Digital Fundraising Insights: Learn how to combine traditional fundraising with digital strategies for broader and more sustained donor engagement.
Learn more about NAACP and Concern Worldwide:
Thank You to Our Partners
This event was made possible by the generous support of:
Access all session recordings and materials here.
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