In today’s digital landscape, social media is more than just likes and shares, it’s a powerful tool for turning passive followers into loyal monthly donors.

At the 2025 Monthly Giving Summit, a panel of social media strategists and fundraising experts revealed how nonprofits can leverage authentic engagement, creative storytelling, and digital fundraising tactics to build sustainable recurring giving programs.

Meet the Panelists

• Stephanie Barnhill: Fundraising Expert, Givebutter
• Maia Anderson:Prior Social Media Manager, Director & Strategist, prior- Hope Booth
• Jason Coble: Marketing Manager, Leave No Trace
• Maria Caiola: Membership Coordinator, Leave No Trace

Key Takeaways from This Session

• Engagement Over Broadcast: Social media isn’t just about promotion; it’s about conversation. Engaging with your audience through comments, direct messages, and interactive content fosters real relationships that lead to donations.
• Storytelling That Converts: Donors don’t just give to organizations, they give to stories. Creating emotional, mission-driven content helps inspire followers to take action.
• Leveraging the Right Platforms:  Not all social platforms are created equal. Learn which ones work best for different donor demographics and how to maximize visibility for your cause.
• Using Social for Seamless Giving: Make donating easy! Givebutter’s tools help nonprofits turn social media interest into frictionless donations and recurring giving sign-ups.

Thank You to Our Partners

This event wouldn’t be possible without the support of:

• Givebutter
• Fundraise Up
• MissionWired
• Tatango
• iDonate
• DonorPerfect

Explore Givebutter’s Fundraising Tools

Access all session recordings and materials here.