The Rise of Monthly Giving: Strategies to Attract & Retain Recurring Donors
The Rise of Monthly Giving: Strategies to Attract & Retain Recurring Donors
One-time giving is declining. Monthly giving is thriving.
If your nonprofit isn’t prioritizing recurring donations, you’re leaving sustainable revenue on the table. At the 2025 Monthly Giving Summit, industry experts from MissionWired, Save the Children, and Project HOPE shared their top insights on acquiring and retaining loyal monthly donors.
From high-performing digital ads to emerging fundraising channels, this no-fluff session covers everything you need to know to increase recurring donor retention and maximize revenue.
Expert Speakers
Trista Murphy: Senior Vice President, MissionWired
Nicole Clemente: Managing Director, Supporter Acquisition, Save the Children
Evan Johnson: Sr. Director, Mass Market Fundraising, Project HOPE
Key Takeaways
- Acquiring Monthly Donors: Learn what’s working right now in digital ads, email campaigns, and donor acquisition strategies.
- Retention is Key: See how nonprofits are keeping donors engaged beyond their first gift with proven communication and stewardship tactics.
- Data-Driven Growth: Discover how analytics and segmentation can help you identify high-value prospects and optimize fundraising campaigns.
- New & Emerging Channels: From SMS fundraising to influencer collaborations, nonprofits are testing new strategies to drive recurring giving.
- Making Monthly Giving the Star: Stop treating recurring donations as an afterthought. Learn how to feature them prominently in your fundraising appeals.
Thank You to Our Partners
This event was made possible thanks to:
Explore MissionWired’s Fundraising Solutions: MissionWired
Access all session recordings and materials here.
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