social media for nonprofits

Digital Marketing Speaker for Nonprofits  

Customize a Professional Development Series
Create a fully customizable session based on the desired learnings and needs of your audience. 

Pick from one or more of the below topics to build a professional development series, keynote or workshop for your organization.

How To Produce an Engaging Virtual or Hybrid Event
The Donor Attraction Method - How Nonprofits Can Use      Facebook and Instagram Ads to Attract New Donors
Heartbeats Not Followers - How To Build a Social Media Content Strategy
3 Steps to Double Your Donations on Facebook with Facebook      Fundraisers

Workshops or Keynotes

Align Your Nonprofit Objectives with Your Digital Strategies
Nonprofits often have minimal digital budgets and staff support. It's important to create direct parallels between the nonprofit's business goals & digital strategies to understand the value of your social media efforts.

    What business KPIs = social media metrics
    How to gauge success on social media
    What digital objectives will help accomplish your goals 

I create interactive virtual and in-person workshops and keynotes.

I strive to evoke confidence and equip your audience with new skills and learnings to develop impactful digital strategies that inspire social change.  

Book Dana (Bakich) Snyder - Social Media Speaker

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“Finally, a webinar that was fast paced, informative and interactive! Bringing in social media tools and leaving behind traditional event sponsorship was incredibly innovative.”

1. Social Media Professional Development Series - Customizable

2. The Donor Attraction Method - How To Run a Social Media Ad Campaign

3. Align Your Nonprofit Objectives with Your Digital Strategies

4. Heartbeats Not Followers - Create a Social Media Content Strategy 


Signature Talks

Dana has worked with Movember, Dress for Success, USTA, American Idol, The Gary Sinise Foundation, Coin Up, Hashtag Lunchbag, and many more.

Earlier in her career, she spent time in New York City working on business development and client management for some of the most notable sports, entertainment, and consumer brands in the US.

Dana is a member of the Purpose Collaborative, an invitation-only, global group of 40+ boutique firms, consultancies, and subject matter experts, all passionate about social purpose.
 Currently based in Los Angeles, she volunteers as the VP of Content for WISE LA.

She believes social media is a powerful vehicle to spark social change.

Dana Snyder is the founder and CEO of Positive Equation, a digital consultancy focused on helping nonprofits cultivate a passionate online following of donors, volunteers, and advocates. 

Why Dana Snyder?


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“Dana gets five stars from Take Stock in Children! 

Dana presented content that is informative, engaging, and actionable for all levels. She is clearly an expert in her field and easily conveyed her knowledge to even those of us that are less social media savvy.

Positive Equation is an investment for any nonprofit, not an expense!”


- JILLIAN HASNER, PRESIDENT & CEO of take stock in children

Dana was so knowledgeable in how to help nonprofits maximize their social media and web presence. Thank you! 

- Kim

“Dana's webinar was by far the most valuable webinar I've ever attended. In fact, I'd rate this above any Convention session I've ever attended. What I loved was the number and value of the tools she gave us right out of the gate. Her ideas were so amazing and inspired creativity around events that I haven't felt since Covid hit. AMAZING!”

- Caitlin Mendoza-Price, Spay Neuter Project of Los Angeles

Dana Bakich is professional, smart, and sharp on the fly. She moves with the flow of the conversation and elevates the quality of both production and content.

- Joe Huber, Sprout Social

Dana was a fantastic asset at the 2019 Dress for Success Affiliate Leadership Conference in Vancouver, Canada, where she shared her expertise in nonprofit digital strategies. 

- Sarah Bove, Affiliate Relations Sustainability Specialist, Dress for Success

Her interactive workshop helped session-goers learn how to analyze their audience and create purpose-driven content, yielding impactful results. Attendees provided positive feedback, saying that Dana was both knowledgeable and highly engaging. Dana was a pleasure to work with and comes highly recommended!

Dana’s excitement, passion, and commitment to helping others is what drives both her personal and professional life. Dana is not only extremely knowledgeable in her field but she is also a leader in social innovation to inspire positive change. 

- Anna-Bradley Schoenfeld, Assistant Director Alumni Engagement, College of Sciences, Nicholson School of Communication and Media

Dana is caring, joyous, down-to-earth, and is a delight to collaborate with! If you are considering working with her – my advice is SAY YES – before she gets too busy! She is a leader and professional to keep your eye on.