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This podcast is brought to you by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.

Why I Switched to Flodesk – and Why You Might Want To, Too

If you’ve ever struggled with confusing email platforms or felt uninspired by clunky designs, there’s good news: a better way does exist – and it’s called Flodesk.

In the latest episode of Missions to Movements, I sat down with Dawn Richardson, Product Education Manager at Flodesk, to talk about why this platform is revolutionizing email marketing for nonprofits, entrepreneurs, and creators alike.

Spoiler alert: it’s the email tool I’ve used (and loved) since 2020 – and there’s a reason I’ve never looked back.

What is Flodesk?

Flodesk is a beautifully designed, user-friendly email marketing platform that launched in 2019. Its mission? To make powerful email marketing accessible to small business owners, nonprofits, and creatives, without the tech overwhelm.

Unlike traditional tools like Mailchimp or Constant Contact, Flodesk is known for its:

• Stunning email templates
• Flat-rate pricing (yes, unlimited subscribers and emails!)
• Easy-to-use automation and segmentation tools
• Seamless integrations, including a brand-new Canva integration

Whether you’re building your first email list or managing thousands of subscribers, Flodesk helps you do it all—with style and simplicity.

Why Flodesk is a Game-Changer for Nonprofits

Many nonprofit professionals feel stuck with outdated tools or limited by the high cost of scaling. Flodesk flips that model on its head.

Here’s what stood out in our conversation with Dawn:

• Flat-Rate Pricing: $35/month (or just $210/year with my discount link)—no price hikes as your list grows.
• Segmentation Made Simple: Use link actions to personalize follow-ups based on how subscribers engage.
• User-Centric Design: Created by a team of entrepreneurs who actively use the product for their own businesses.
• Real-Time Data and Analytics: Gorgeous dashboards that help you improve performance at a glance.
• Forms, Popups, and Pages: Collect emails and preferences directly on your website and social media bios.

And yes, it even integrates beautifully with donation platforms like Givebutter, Fundraise Up, and more—perfect for automating your monthly giving welcome emails.

Email Segmentation and Automation, Simplified

If you’ve ever heard the phrase “send the right message to the right person at the right time” and thought, that sounds great, but how?, Flodesk makes it incredibly easy.

In the episode, I walk through how I:

• Segment subscribers by interest (e.g., Monthly Giving Summit vs. Podcast Updates)
• Use link actions to trigger workflows automatically
• A/B test subject lines with smaller groups before sending to my full list

And the best part? It’s all intuitive, even for non-techy folks.

New Features to Love (and Use!)

Flodesk is constantly evolving, and Dawn shared some of the latest and upcoming features, including:

✅ Canva integration to design within your emails

✅ Shared email and workflow templates (yes, you can grab my 4-part monthly donor email welcome series & workflow here!)

✅ Improved analytics to see form conversion rates and subscriber behavior

✅ Subscription-based checkout features (coming soon!)

✅ A public product roadmap so you can suggest features and vote on what gets built next

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Ready to Try Flodesk?

If you’re tired of your current email marketing tool, or looking to start fresh with a platform that works, I highly recommend checking out Flodesk.

🎉 Special offer: Get 50% off your first year
💸 That’s just $210/year for unlimited emails, subscribers, and automations
🔗 Click here to claim your discount and start your free trial

Bonus: Free Welcome Email Series Template 🎁

Want to see Flodesk in action? I created a free 4-part monthly giving welcome email workflow that you can plug right into your Flodesk account. It includes:

• Pre-written emails (just customize and go!)
• Built-in automation
• Sample subject lines
• Ideal send schedule

📥 Download the free welcome email workflow template here

Disclaimer: I am a proud partner of Flodesk, which means I may earn a commission if you choose to sign up using my referral link. That said, I only recommend tools I personally use and love, and Flodesk has been my go-to email platform since 2020. All opinions shared in this post and episode are genuinely my own.

Resources & Links

This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.

Connect with Dawn on LinkedIn.

Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.

Learn more about Flodesk and get 50% off your first year. You can also learn more on their YouTube channel and by joining the Flodesk Insiders Facebook Group.

My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.

Join The Sustainers, my Slack community for nonprofit professionals growing and scaling a recurring giving program.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.