The LinkedIn Tool Every Fundraiser Should Be Using For Donor & Corporate Partner Growth with Ariana Younai

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This podcast is brought to you by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.

The LinkedIn Tool Every Fundraiser Should Be Using For Donor & Corporate Partner Growth with Ariana Younai

In today’s digital age, LinkedIn has emerged as a powerful platform for nonprofits to connect with donors and corporate partners. 80% of LinkedIn members want to support organizations, making it a trusted platform for nonprofits to engage with potential donors and partners. In this episode Ariana Younai, Head of LinkedIn for Nonprofits, shares how nonprofits can leverage LinkedIn for fundraising and growth.

LinkedIn is offering 2,000 eligible nonprofits free access to Sales Navigator for six months to help them leverage LinkedIn’s tools for fundraising and growth. This initiative aims to empower nonprofits to build relationships, find new donors, and secure funding more effectively.

Using Sales Navigator

1. Target Potential Donors: Advanced search filters help nonprofits find individuals and companies likely to support their cause.
2. Build Relationships: Features like Team Link and Relationship Explorer highlight leads already connected to the organization’s network.
3. Enhance Outreach: Upload donor lists to Sales Navigator, which integrates with CRM platforms like Salesforce, to uncover new information and personalize messages.
4. Leverage LinkedIn’s Network: Tap into LinkedIn’s vast network of over 1 billion members.
5. Utilize Free Resources: Access blog posts and tips on using Sales Navigator for fundraising.

Key Features of Sales Navigator

1. Advanced Search Filters: Over 50 attributes for precise targeting.
2. Team Link and Relationship Explorer: Identify unexpected champions within the network.
3. Buyer Intent Feature: Connect donor lists to LinkedIn’s buyer intent data for prioritizing outreach.
4. Integration with CRM Platforms: Streamline data and track interactions.
5. Company Targeting: Narrow searches to individuals at specific companies.
6. Enhanced Messaging Capabilities: Send longer, personalized messages.

Case Study: Hope for Haiti

Hope for Haiti used Sales Navigator to identify potential corporate partners by filtering employees based on volunteer interests and location. They built relationships by leveraging mutual connections and initiated conversations about partnership opportunities. This approach helped them establish meaningful corporate partnerships, providing financial support and increased visibility.

Getting Started with Sales Navigator

1. Check Out Free Resources: Visit nonprofit.linkedin.com for tips and insights.
2. Upload Donor Lists: Start by uploading current and prospective donor lists.
3. Integrate with CRM Platforms: Use platforms like Salesforce for comprehensive data management.
4. Use Advanced Filters: Target potential donors with precision.
5. Prioritize Outreach: Utilize the buyer intent feature to personalize messages.

Building Authentic Relationships

1. Personalize Outreach: Make messages personal and relevant.
2. Make a Direct Ask: Be clear and specific about your request.
3. Engage Regularly: Comment on posts and share relevant content.
4. Provide Value: Share valuable content and introductions.
5. Leverage Existing Connections: Use Team Link and Relationship Explorer for warm introductions.
6. Play the Long Game: Be patient and consistent in your efforts.

Resources & Links

This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.

Connect with Ariana on LinkedIn and to get started with LinkedIn for your nonprofit, check out the Nonprofits Resource Hub.

Apply to receive Sales Navigator for free for six months. 2,000 eligible global nonprofit professionals will be selected.

Join The Sustainers, my Slack community for nonprofit professionals growing and scaling a recurring giving program.

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