The Rise of Sustainable Giving & Why It Matters for Nonprofits with Dave Raley

Reading Time: 2 minutes

LISTEN ON APPLE | LISTEN ON SPOTIFY

This podcast is brought to you by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.

The Rise of Sustainable Giving & Why It Matters for Nonprofits with Dave Raley

In the nonprofit world, cultivating long-term donor relationships is the key to sustainable impact. In this episode of Missions to Movements, nonprofit advisor and author Dave Raley explores how the subscription economy is transforming recurring giving—and why nonprofits must prioritize donor retention over one-time donations to drive lasting change.

Dave shares an eye-opening statistic: 97% of recurring donor value occurs after the first gift and shares why nonprofits must move beyond transactional fundraising and adopt a donor-centric approach to cultivate loyal supporters who provide sustainable revenue year after year.

What You’ll Learn in This Episode:

✅The importance of focusing on long-term donor retention

✅Why nonprofits need a dedicated team for recurring giving programs

✅How to refine onboarding processes to engage donors from the start

✅Practical strategies to prevent donor churn from expired or declined credit cards

✅The value of offering donor-exclusive experiences and upsells

✅How brands like Ffern are creating intrigue before a purchase and how nonprofits can apply this to donor engagement

Click here to sign up to win one of Dave’s signed copies of his new book, The Rise of Sustainable Giving: How the Subscription Economy Is Transforming Recurring Giving and What Nonprofits Can Do to Benefit.

Resources & Links

• This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
• Connect with Dave on LinkedIn and check out his new book, The Rise of Sustainable Giving: How the Subscription Economy Is Transforming Recurring Giving and What Nonprofits Can Do to Benefit.
• One of Dave’s favorite recurring giving experiences is from the International Justice Mission.
• The 2nd Annual Virtual Monthly Giving Summit is coming February 26th and 27th. RSVP for FREE here.
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Join The Sustainers, my Slack community for nonprofit professionals growing and scaling a recurring giving program.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.