What if you could grow your email list with passionate supporters ready to rally behind your mission in under an hour?
scroll on if you're ready to GROW
YOUR EMAIL LIST!
By creating a value-based lead magnet and targeting the RIGHT audience online with Facebook and Instagram ads to cultivate emails.
In this one-hour course, you'll learn how to launch (2) different social media ad lead generation campaigns, the budget you need, ideas for content & copy, and how to measure success!
*You should have a basic understanding of ads and your ads manager account active for this course.
No one wants to join another email newsletter...so how do you grow your list?
Ready to grow your list?
Learn how to launch two lead generation social ads on Facebook and Instagram to instantly attract the right people and grow your email list with passionate new supporters.
It's true. No one wants to join another email newsletter, HOWEVER, they will provide their email for a value-based resource.
We'll cover what this means and examples to start brainstorming!
Real talk. Ads take funds, but how much?
Leads ads can vary from $1 up.
I'll provide a way to track average cost per lead, sample budget, and what content + copy works with examples!
Running an ad is one thing, but understanding if it worked is another.
Did your ad work? Did your website form not convert well?
We'll review what metrics matter for both lead generation campaigns right in Ads Manager with real data.
I'll teach step-by-step how to create two different lead generation campaigns:
- Using Facebook's Built-In Form with users never leaving Facebook
- Sending your traffic directly to a form build on your own website
LET'S BREAK it DOWN
Hey! I'm Dana
I believe positive stories of change can transform our world to be a better place.
That’s why I help heart-driven nonprofit professionals aka YOU cultivate a passionate audience of donors, partners, and advocates through digital marketing strategies.
I've spent a decade working in digital marketing and 7+ years running social media ads for large corporate enterprises and small nonprofits.
your coach & cheerleader
Completely understand this one and no worries! This course is ALL go-at-your-own-pace. Jump around lessons, re-watch, and rewind as much as you want!
Frequently Asked Questions
This is a lifetime program!
You can always start small, BUT you'll see a greater impact with the suggested amounts I provide.
Yes! This is totally optional, but you can request to book a video review OR 60-minute call with an ads expert on our team to review your ads campaign. Email firstname.lastname@example.org
We know every dollar is SO important to your organization.
We want you to be 100% satisfied and confident in your purchase but we also need you to give your best effort to watch the lessons and apply the trainings inside your organization. For a refund, you must have completed all of the videos and submit screenshots of your ads running.