Branding vs Marketing – Where Should You Start with Taylor Shanklin

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This episode is presented by Feathr. Feathr is trusted by nonprofits of all shapes and wing-spans — from the Humane Society and Meals on Wheels to IJM and the American Epilepsy Society, plus over a thousand more! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. 

Join me and Noah Barnett on January 26th for a free webinar, all about creating effective re-engagement campaigns. Click here to register.

Taylor Shanklin is THE perfect person to talk to about creative trends, branding, and marketing. As the CEO & Founder of Barlele, a brand strategy and content marketing agency, she helps mission-minded companies and nonprofits create the most interesting and powerful brands possible.

Today, Taylor inspires us to audit our branding and marketing efforts from the ground up. What do you want your vibe to be? What actually matters to your audience? Is your content speaking to their aspirations and motivations? Branding and marketing are not the same thing – and they need to be thought about separately. Let’s dig in.

Sneak Peek:

In This Episode:

• What you NEED to ask yourself if you’re planning to audit your branding and marketing efforts this year.
• The importance of “dumbing down” your brand positioning statement to a 5-year-old’s level, without the jargon.
• How the simple act of refreshing your logo can instantly level up your credibility and professionalism (and newsflash? You don’t need to invest in a 6-figure agency to get something that looks great).
• A behind-the-scenes look at how Taylor helped Alzheimer’s New Jersey reimagine their social media presence by transforming their message to be more human-centric.
• The incredibly affordable “unlimited graphic design” service Taylor created through her off-shoot brand, Creative Shizzle. Pricing starts at just $99 per month!
• Why we have to have a consistent drumbeat in our branding and marketing in order to play the long game.

Taylor’s Ask

Taylor would love for you to check out Talking Shizzle, her podcast that helps marketers, social good innovators, and entrepreneurs think differently so that you can grow. 

There have been some awesome guests, including nonprofit folks and small business owners. Tune in wherever you listen to podcasts, and tell your friends!

Notable Quotes from Taylor

“Branding is what captures attention in the first place. Marketing is what keeps the attention. But they both have to work together, because the brand is more like the experience.”

“What motivates people to interact with an organization is the actual impact. How is my money being put to work? How am I a part of this important work that I really care about that aligns with my own ethics, my aspiration to do good in the world. I think it’s highly important to sit back and answer those kinds of questions and say, ‘Are we really communicating in a way that speaks to our audience’s aspirations and motivations?’”

“We often think we have to chase the shiny object. And it’s actually more important to be consistent, get really good at what you’re good at, and then be consistent, and then try new things. One of the ways I’ve grown in my career and the ways that our team has grown rather fast and been able to do things like launch this whole new service line, is through consistency and process. And I know that that’s not fun and that’s not the creative part of branding and marketing. But it’s one very important part of it.”

Resources & Links

How do you re-engage with audiences that interacted with you during GivingTuesday? Join me and Noah Barnett at Feathr for a FREE, live webinar on January 26th. You’ll learn our step-by-step process to design effective multi-channel re-engagement campaigns, plus how to increase your gift size year-round. Learn more and sign up here.

Check out my $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.

Learn more about Barlele if you’re looking for white glove branding or marketing strategy services and social media management. And check out Creative Shizzle if you need graphic design support. Connect with Taylor on LinkedIn.

Tune in to Episode 19: Creating a New Revenue Stream for Your Nonprofit, with Paige Chenault of The Birthday Party Project.

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