This episode is presented by Feathr. Feathr is trusted by nonprofits of all shapes and wing-spans — from the Humane Society and Meals on Wheels to IJM and the American Epilepsy Society, plus over a thousand more! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023.
Join me and Noah Barnett on January 26th for a free webinar, all about creating effective re-engagement campaigns. Click here to register.
One of my favorite things to do is kick off the year with positive, inspiring individuals like Liz Lefkofsky, a philanthropist and founder of the VING project, a giving movement that empowers 14-18 year old teens to help others. Liz has only ever worked in the nonprofit sector, recalling the early days of helping her mother stuff envelopes in support of the American Brain Tumor Association.
Today, she is passionate and energized about the next generation. And through the magic of VING, Liz has shared the joy of philanthropy with thousands of teenagers, putting the power in their hands. Her hope is that someday when those teenagers are working adults, that they’ll be able to give $25 or $100 or even $1,000.
In this episode, Liz takes us behind the scenes into how she established a collaborative partnership with the one and only Meghan Markle, and why they’re on a mission to give 1,000 “VINGs” to uplift amazing women in need.
“I am excited about the next generation. I look around and the world is CRAZY. It’s been a crazy few years with COVID and everything else. And I am so hopeful and energized by watching the next generation. I feel like there are so many young, smart people, so much smarter than I ever was. Success is no longer “just money.” Thank goodness that that narrative is being adjusted and turned upside down, because this generation cares about working for places that are doing good.”
“Philanthropy from my viewpoint, is speed dating. I never want to waste someone’s time, so I have lots of little speed dates.”
How do you re-engage with audiences that interacted with you during GivingTuesday? Join me and Noah Barnett at Feathr for a FREE, live webinar on January 26th. You’ll learn our step-by-step process to design effective multi-channel re-engagement campaigns, plus how to increase your gift size year-round. Learn more and sign up here.
Check out my $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.
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