Missions to Movements

Reading Time: 4 minutes Author: Caroline Fothergill, Digital Marketing Strategy & Campaigns for Nonprofits & Cause-Driven Businesses Caroline is an incredible colleague of mine and I love the analysis she’s put together below for you! So many good nuggets in here. Grab your notebook and get ready for some seriously good digital marketing & fundraising tactics to implement into […]

Reading Time: 2 minutes Do you think the Instagram algorithm wants you to fail? NO way! Right now, Instagram wants you and your audience to stay on the platform longer and shy away from using TikTok. Note: That’s why they created Reels and you bet they’ll have an audio-only option coming up soon. *cough cough Clubhouse* So, what’s the […]

Reading Time: < 1 minute The in-person event model for your annual gala is not going to work for your virtual event. There, I said it and so did Magen McRoberts, President and Founder of Auction Eventworks, recently during a Facebook live. The foundation of your event is your mission, but everything else is different. How people are mingling during […]