Reading Time: 2 minutes LISTEN ON APPLE | LISTEN ON SPOTIFY Three of the most famous movements in history were built on marketing, storytelling, subcultures, and creating influence. Today, we’re going to explore how leaning into subcultures (rather than mass marketing), can be REALLY powerful and create a sustainable impact for your nonprofit.  We’ll start by unraveling lessons from […]

Reading Time: < 1 minute LISTEN ON APPLE | LISTEN ON SPOTIFY Mallory Erickson’s new book “What The Fundraising” is out TODAY, and I can’t wait to share her wisdom around “alignment fundraising” – specifically why prioritizing alignment over your monetary goals is transformative. Mallory has done extensive research into the psychological and physiological responses of fundraisers, and you’re going […]

Reading Time: < 1 minute LISTEN ON APPLE | LISTEN ON SPOTIFY Why do some fundraising appeals succeed while others fall flat?  It all comes down to the power of language. Dr. Emilie Socash, the visionary founder and CEO of the Nonprofit Help Center, is here to share groundbreaking findings from her research, including why donors are MORE generous when […]

Reading Time: < 1 minute LISTEN ON APPLE | LISTEN ON SPOTIFY What if you could transform your entire donor engagement strategy from the ground up, 2x your fundraising goals, AND achieve a 64% open rate?  I’m excited to feature a conversation previously on The Purpose & Profit Club podcast featuring Wendy Faust, the trailblazing Executive Director of the Live […]