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The Addition

THE BLOG

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Welcome to The Addition! Where I share my raw & real thoughts + experiences about digital marketing for nonprofits.

How To Virtually Serve Your Audience & Successfully Approach Digital Fundraising

How do you virtually serve your audience and successfully approach digital fundraising? Let me give you an incredible example. Have you noticed an increase in mustaches during November? You can thank Movember – the leading men’s health charity tackling prostate cancer, testicular cancer, mental health, and suicide prevention. I recently talked with Katelynn Whitaker, the […]

How to Successfully Approach Digital Fundraising with Movember

Executive Directors

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Double Your Donations This Holiday Season

Double your donations this holiday season by using customized donation pages. How? Fundraise Up provides an optimized donor experience that is 2x more effective than the industry average. What makes their donation pages stand out is that they’re not static. They are influenced by AI – aka, every donation page is showing amounts that are […]

Double Your Donations This Holiday Season

Executive Directors

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Make Your Virtual Event Stand Out and Exceed Your Fundraising Goals

The in-person event model for your annual gala is not going to work for your virtual event. There, I said it and so did Magen McRoberts, President and Founder of Auction Eventworks, recently during a Facebook live. The foundation of your event is your mission, but everything else is different. How people are mingling during […]

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Givebutter: The All-In-One Fundraising Platform

Givebutter is an all-in-one fundraising platform with a goal to inspire, educate, and equip people with the best tools possible to help them change the world. Recently, I talked with Tori Meglio, the Director of Customer Success at Givebutter, about what makes the platform so unique and the capabilities it can offer nonprofits. Some of […]

Givebutter: The All-In-One Fundraising Platform

Executive Directors

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