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The Addition

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Welcome to The Addition! Where I share my raw & real thoughts + experiences about digital marketing for nonprofits.

A Nonprofit Guide to Virtual Fundraising

The Problem: Your fundraising event(s) have been postponed, rescheduled, or canceled.  All previous budget planning is out the window. Any forecasting on fundraising goals has been disrupted.  But, here’s the catch.  Your mission matters and people are coming together more than ever to support the causes that support humanity. Online giving isn’t the future – […]

virtual nonprofit fundraiser

Executive Directors

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3 Must-Have Tools Nonprofits Need For Live Streaming

  If you haven’t gone LIVE yet, you should! The three must-have tools below are all you need to rock a live stream, webinar, or up the production value for a zoom call. I’ve been working with numerous clients on producing lives and these are the products I personally use as well. 1. Audio: People […]

dana bakich founder of positive equation

Social Media Tips

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A Nonprofit’s Not-So-Traditional Guide to Virtual Fundraising Events

A virtual fundraising event. Would you go? What would be the factors that excite you to sign up – and then attend versus catching up the latest Netflix, Hulu, Disney+ show you’re bingeing? This is a great time to throw all the “well last year” and “but, we always” phrases out the window! Byeeeee! It’s […]

live production

Executive Directors

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The Power of Digital Sponsorships for Nonprofits During COVID-19

  WOO! It’s been a crazy few weeks with all the inbound information surrounding COVID-19, right? Throughout all of the conversations, social content, and emails I’ve heard something constant. “We’re all in this together. Identify the individual magic you bring to this world and use this time to create.” What’s App, Venmo, Uber, and Groupon […]

facebook live digital sponsorship

Social Media Tips

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