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Missions to Movements

THE BLOG

Welcome to my blog! Where I share my raw & real thoughts + experiences about digital marketing for nonprofits.

Debriefing Roots Ethiopia’s Lead Gen Strategy – 800+ New Email Subscribers in 2 Weeks

Reading Time: 2 minutes LISTEN ON APPLE | LISTEN ON SPOTIFY Meghan Walsh from Roots Ethiopia is back to bring a fresh perspective on how my Grow Your List Ads Challenge (and an AMAZING lead magnet) helped them bring in over 800 email subscribers at $1.93 per lead! Together, we explore the creativity and collaboration behind Roots Ethiopia’s e-cookbook, […]

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The Strategy Behind MHIF’s Heart-Healthy Pumpkin Soup Lead Magnet That Attracted 246 Subscribers

Reading Time: 2 minutes LISTEN ON APPLE | LISTEN ON SPOTIFY Do you think Facebook ads are challenging and confusing?  Cassie Turczyn from the Minneapolis Heart Institute Foundation is here to guide us through her journey of conquering the complexity of paid ads, resulting in over 21,000 impressions and 200+ new emails for their list!  The last round of […]

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How Former Bachelorette Contestant Builds Aligned Brand Partnerships & Grows His Personal Brand with Intent

Reading Time: < 1 minute LISTEN ON APPLE | LISTEN ON SPOTIFY Navigating the intricate dance of brand partnerships and their ability to echo our deepest values is NO small feat. Enter Eric Bigger, a reality TV personality who has pivoted towards a profound mission in healing and personal development.  Eric opens up in today’s episode about his Baltimore roots […]

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$200k in Revenue in 90 Days with THIS Simple Facebook Ads Strategy

Reading Time: < 1 minute LISTEN ON APPLE | LISTEN ON SPOTIFY How does a successful ad funnel thrive on Facebook and Instagram? Let’s crack the code together with Jennifer Spivak, the powerhouse behind The Ad Girls Agency and a top Facebook Ads Manager to watch.  Jennifer breaks down the importance of refining your offer and your messaging and why […]

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