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social media for nonprofits

The Addition

THE BLOG

Welcome to The Addition! Where I share my raw & real thoughts + experiences about digital marketing for nonprofits.

How to Maximize Your Content with Taylor Shanklin

Do you find yourself spending TOO much time creating content? It’s time to maximize your content. Facebook, Instagram, Twitter, Linkedin, Emails, Website, Blog — the list of platforms keeps growing and so does our content to-do list. What if you could learn how to take ONE piece of content and repurpose it across ALL the […]

Taylor Shanklin

Social Media Tips

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#GivingTuesday Social Media Strategy for Nonprofits

  In response to COVID-19, #GivingTuesday launched #GivingTuesdayNow in May. If you have any hesitations about people’s generosity during this time, check out these stats. #GivingTuesdayNow generated more than $503M online donations with 3 billion impressions from 145 different countries. That’s in one day.  (You can check out the full impact report here.) Having an […]

#GivingTuesday

Social Media Tips

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The Female Equation: Lori Abichandani

  Lori Abichandani and I first met at a Quilt event in Los Angeles. We shared a similar approach and values in our work. Months later, her name appeared in a group email and we reconnected at The Wing. With great excitement, Lori told me about her new company, a big idea (ABI). From brand […]

thefemaleequation

The Female Equation

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4 Digital Experts Share Their Go-To Social Media Content Strategies

Have you heard the saying, “You’re the average of the five people you spend the most time around?” I don’t know about you, but I want those people to be super successful, joyful, smart, and bada$$ businesswomen doing good in the world. I consider the same advice for myself when I’m looking for the latest […]

digital content strategy

Social Media Tips

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