social media goals Archives - positiveequation.com

Missions to Movements

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Welcome to my blog! Where I share my raw & real thoughts + experiences about digital marketing for nonprofits.

End of Year Social Campaign

Your non-profits EOY campaign is probably already underway — the development team is busy with calls and zoom meetings, a final round of edits is being done on the drip email series, and deadlines are looming on a billion different projects. But was someone from your social media team at the table for those conversations?  […]

EOY Social Campaign

Executive Directors

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Top 5 Social Media Metrics That Matter in 2020

Here’s my take on the Top 5 Social Media Metrics that matter in 2020. Engagement Rate Response Rate Click-Through Rate Network Referrals via Google Analytics Reach vs Impressions Here’s my caveat. You have to understand what your business goals are to align the right social media metrics to them. Your social media strategy should have […]

Social Media Tips

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Create B-SMART Social Media Goals

  Whether you’re starting off a New Year, a new month, a new week or a new campaign, there’s always social media goals to plan and manage. The most difficult part always tends to be outlining meaningful social media goals that align with business objectives. And then, understanding what metrics are actually important to represent […]

2020 social media goals

Social Media Tips

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