Get FREE access to my 2022 Nonprofit Storytelling Session: Social Media Ad Strategies - Which One Works For You? + 10 BONUS videos + $600 OFF your 2023 ticket if you purchase by March 31st. See you in San Diego! 😎
Data. Data. Data. Setting up an Instagram Business Account provides you with instant analytics about your audience, how content is performing, and much more.
Who should have a business profile?
If any of these sound like you, consider making the switch! Instagram business profiles give you vital information to be able to market to your audience effectively. They are also super helpful for those who want to see analytics (or insights, as they are called in the app) about their followers and engagement with posts and stories. Here are the insights you can see when you have a business profile:
How do I set it up?
It’s simple! From your account, click the “more” button (three stacked lines in the top right of the screen) and then tap “settings” at the bottom of the screen. Under account, choose “Switch to Business Profile” and follow the following prompts.
First, the app will ask you to connect to a Facebook business page if you have one. If not, you can press “skip”. Connecting a business page will help load your business information more quickly!
Then, choose a category and subcategory for your profile. Of the 11 options, which fits your business best?
Last, review your contact information! Select an email and phone number to have attached to your account. Don’t worry, you don’t have to have this available on your profile!
That’s all! Take some time and explore all the new options on your account and let us know what you think!
PIN IT FOR LATER!
Want to learn some more tips for improving your online presence? Follow along on social!