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We all know Facebook can be a powerhouse for online giving, but how do you raise MORE donations with Facebook Birthday Fundraisers?
You amplify your reach.
Facebook Fundraisers are a popular and incredible way for your supporters to enlist the help of their friends and family to support you. It’s the easiest peer-to-peer opportunity for organizations to set up and supporters to create.
To raise more donations with Facebook Birthday Fundraisers you need to create a social media ads campaign specifically with that goal in mind.
How? Follow my 3-step process below to raise more donations with Facebook Birthday Fundraisers.
From your Ads Manager account, click on Audiences. Create a new Saved Audience and under “Detailed Targeting” enter in “birthday”. Select the month that’s relevant to target.
In this step, we want to narrow our audience down just a bit to find people most likely interested in giving to our organization.
Click “Narrow Audience” and enter either: philanthropy, cause, donations, etc. You can also enter terms associated with your mission: homelessness, children, education, animals, etc. You want to keep it broad with an audience set in the millions. You want to give Facebook a broad enough audience set to do the work for you. Your copy and content will direct the right people to your ad.
This step is SO important. You’re targeting and speaking to a very specific audience, so you can get more personal in the copy.
If you’re targeting November or December birthdays, your ad copy might say something like…
“Happy Birthday, Sagittarius! Celebrate your BIG day this year by making a difference. Rally your friends and family to help save the local animals in your community by creating a Facebook Fundraiser to support The Local Atlanta Animal Shelter. $250 will help us provide 20 animals with a safe home until they’re adopted. Click here to create your Facebook Fundraiser: https://www.facebook.com/fund/xxxx”
If you have a nonprofit Facebook Page, you have a unique Facebook Fundraiser link you can include.
Here’s an example from March of Dimes:
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