TikTok is ALL about authenticity. The less perfect the content looks, the better your content is likely to perform.
Sounds dreamy, right?
I attended a TikTok workshop by TikTok Coach, Samantha Vlasceanu and I learned a TON.
I’m just getting my feet wet and sharing what I’ve learned. If you want 1:1 help or a deeper dive, head to Samantha’s website here.
Do you have to dance? No.
Do you have to lipsync? No!
Woof! Let’s move on to the good stuff.
My Challenge: I’m going to challenge myself to post 3 TikToks a week for a month, so 12 total videos, and see how they perform. Interested to watch? Click here to follow me on TikTok!
TikTok has 900 million active users and 400 million are over 30 years old. Mindblown? Me too. It gets better. Of those 400 million users, they’re spending 80 minutes a day on TikTok!
I always say we should be focused on what the business goals are of any given platform to figure out what content might pop.
With TikTok, they’re starting to ramp up advertisers and who do advertisers want to reach? Users over the age of 30 due to disposable income.
What content do people over 30 tend to want more of? Educational content.
Hallelujah, I can do that!
So how do you get discovered? When Samantha broke this down, I was mesmerized.
When you first start posting content on TikTok and have a small following, TikTok sends your content out to 1-100 people to see how they’ll engage. In the chart below, you notice there’s points associated with different types of engagement.
If your content is being completed, receiving a ton of re-watches and shares, you’ll get bumped into the Medium Batch Test, and so on and so forth. The more points your content gets, the more likely you are to go viral.
One significant difference between Instagram and TikTok is the shelf life of content. TikTok’s shelf life can be 1-6 months! I don’t know about you, but most of my Instagram content has a shelf life of 24-48 hours.
Let the testing begin!
*Graphic By The TikTok Coach
We spent a lot of time during our workshop talking about the importance of hashtags when creating TikTok content. On Instagram, I’ve seen great engagement on posts that don’t have any hashtags at all. On TikTok, it appears to be pretty important for visibility.
@thetiktokcoachsamv TikTok Hashtags Tips #smallbizowner #tiktokhashtagstrategy #newbusinessowner #tiktoktips2022 #tiktokexpert #businesscoachforwomen #svlas #businesscoaching @thetiktokcoachsamv #newontiktok #womenentrepreneur #womenentrepreneurship ♬ original sound – Joy
There are four categories of hashtags you’ll want to search for and put in the description of your videos.
Every time you post a video, use seven hashtags.
1-4 should be audience-specific
5 should be what you do
6 should be on the topic
7 is your branded hashtag
Similar to Instagram, there’s a recommendation to try and use hashtags that aren’t too large that you won’t rank for them. Samantha recommended hashtags within the 500k-20M range.
Here’s where you might tend to get stuck.
Staring at your phone as if it’ll just TELL you what to record…just me?
Here’s the fun part. It doesn’t have to be perfect. I mean, TikTok is pretty much telling you NOT to be perfect.
Samantha broke down how one video idea can turn into EIGHT different videos and I almost lost my mind! Here’s how it works.
Example: 3 Mistakes Nonprofits Make With Social Ads
Video 1: 60-second video explaining all 3 mistakes and why
Video 2: 30-second video sharing the mistakes only
Video 3 – 5: 30-second video explaining each mistake in more detail
Video 6 – 8: 30-second videos sharing a story about each mistake/case study style
@positiveequation Are you making these costly mistakes? Here’s how to fix them! #nonprofitorganization #nonprofitlife #nonprofitsoftiktok #nonprofit #nonprofitconsultants #socialmediaads #positiveequation ♬ Sunny Day – Ted Fresco
Is your mind blown again? You’re quite welcome!
To get your juices flowing, in the workshop, our group was directed to start with brainstorming the most common Top 10 FAQs that we get asked the most and record those in bulk.
Have questions for me to record an answer on? Comment below or DM me on….TikTok? 😉
I’m going to go work on my Top 10 FAQs homework!