Facebook Live is an AMAZING way to get free engagement on social media. It’s super simple to get started, so take a look at the tips below from our Founder and CEO, Dana Bakich to learn the basics of going live!
While a live video doesn’t have to be 100% planned out, it’s important to think about what you want to show or go over during your video! Shoot for 5-10 minutes worth of content, and brainstorm what you can show in that amount of time.
Ideas for what to go over: What hasn’t your audience seen before? For instance, you can do a behind the scenes video of a planning meeting, the set up for a gala, or a day in the life at your organization!
There are four things to check for as far as equipment goes.
It is SUPER important to engage with your audience as you go! Keep an eye on the comments in case you can provide information while you talk. We highly recommend having someone with you not on camera who is responding to comments and questions in the app or online letting you know if there is any problem with the video stream.
Having a call to action throughout the whole live video is super important, so make sure to add a donate button to your video! Make it clear during your video that even if someone isn’t physically able to come to the event, they can still be involved.
Don’t limit yourself! Live videos can be done anywhere. Odds are, your audience will be more engaged and more interested in your video if you do something untraditional!
Facebook Live videos are a great tool for engaging with your audience and involving them with your organization! When is your next live video going to be?
PIN IT FOR LATER!