What if a simple incentive could transform your nonprofit’s monthly donor acquisition?

At the 2025 Monthly Giving Summit, the Innocence Project’s Digital Fundraising team shared how they leveraged premium incentives and an artist collaboration to drive significant growth in their recurring giving program during their 32nd-anniversary campaign.

From exclusive donor gifts to creative marketing strategies, this session explores the tactics that worked, the lessons learned, and how your nonprofit can replicate their success.

Meet the Speakers

Ricardo Hernandez: Director of Digital Fundraising, Innocence Project
Abbey McHugh: Digital Fundraising Coordinator, Innocence Project

Key Takeaways from the Campaign

• Premium Incentives That Work: Discover how offering exclusive gifts boosted donor conversion rates and increased monthly donor commitments.
• Leveraging Artist Collaborations: Learn how the Innocence Project partnered with a Chicago-based artist to create meaningful, mission-aligned incentives that resonated with supporters.
• Messaging & Storytelling: See how they crafted a compelling multi-channel digital campaign to engage new and existing donors.
• Measuring Success: Understand the metrics they used to track donor retention, conversion rates, and long-term impact.
• Applying These Strategies to Your Nonprofit: Get actionable insights on how your organization can test similar strategies to grow your monthly giving program.

Learn more about the Innocence Project’s work: Innocence Project

Thank You to Our Partners

This event was made possible thanks to:

• Givebutter
• Fundraise Up
• MissionWired
• Tatango
• iDonate
• DonorPerfect

Access all session recordings and materials here.