Boost Your Donor Appreciation Game: Creative Strategies from Calgary Zoo, Bentley University, and Cincinnati Children’s

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This episode is presented by EverTrue – Set yourself up for higher retention rates all year long by joining my free webinar with EverTrue on January 16th to learn how to creatively use video campaigns, email, and direct mail to reengage your supporters! RSVP and start the New Year with me at positiveequation.com/thanks.

Are you ready to make your donors feel like the rockstars they are? 

This episode will show you how to ramp up your thank you game, making your donors feel valued, appreciated and most importantly, connected to your cause. I’m breaking down 3 creative thank you strategies from the Calgary Zoo, Bentley University, and Cincinnati Children’s that have left lasting impressions on their donors. 

Whether you’re using personalized video messages or sending out thank you videos within hours of receiving a gift, these strategies will ensure your donors know just how much they mean to your organization.

We’ll also be diving into the power of video in forging an emotional connection with your donors – and trust us, it’s more potent than you think! Witness the magic of Cincinnati Children’s holiday video that featured children opening presents – a perfect example of how you can help donors visualize the impact of their contributions. 

You’ll also hear my favorite tips on how to gather video content throughout the year and the importance of timeliness and preparation in thanking donors. 

Resources & Links

Check out the featured Thank You Videos from the Calgary Zoo, Bentley University, and Cincinnati Children’s. You can also search “Tip Top Tuesday” on YouTube to find more examples from Thankview.

EverTrue Studios is like Netflix for fundraisers. Check out their catalog of on-demand documentaries and podcast episodes here.

After GivingTuesday winds down, how can you set yourself up for higher retention rates all year long? Join my free webinar with EverTrue on January 16th to learn how to creatively use video campaigns, email, and direct mail to reengage your supporters! RSVP and start the New Year with me at positiveequation.com/thanks.

I’m hiring a Brand Partnerships Manager! This is a contract-to-hire position starting at 20 hours per week. If you have great people skills, a deep love for creating aligned partnerships, a sprinkle of creativity, a sharp eye for detail, a knack for sales, and the ability to manage tasks and pitch like a pro…I can’t wait to meet you. Learn more here.

Applications are now open for 5 organizations to join my Monthly Giving Mastermind program which starts in February! Ready to build a dedicated community of recurring donors to generate consistent revenue? Let’s make it happen together. Learn more and apply here.

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